国内视频网站盈利模式探析

XCLW54511  国内视频网站盈利模式探析  (字数：9632)

摘要

当今社会，信息技术飞速发展，与此相关的多媒体产业迅速壮大并占领市场重要份额。其中视频网站作为娱乐性网站也渐渐融入了更多社会信息，更加贴近现实，贴近生活，越发符合大众口味，受到大众推崇与喜爱。越来越多的网站在发现商机的同时迅速发展自己做出改变，社交网络风起云涌。

网络视频作为越来越被认可的媒体形式，其广告价值、市场价值仍将持续提升。未来在相关法规的规范下，不断拓宽和延展产业链，整合价值链中的每一环节，在手机、电脑、电视三屏互动中取得主动权，才能取得长足发展。视频网站只有通过不断尝试与创新，明确自身的发展途径，探寻真正适合的运营模式和盈利方式，才能撬动市场大蛋糕。

关键词：视频网站；盈利模式

Abstract 

 In today's society, with the rapid development of information technology, the related multimedia industry has grown rapidly and occupied an important market share. Video websites, as entertainment websites, have gradually integrated more social information, closer to reality, closer to life, more in line with the taste of the public, and are respected and loved by the public. More and more websites are finding business opportunities while rapidly developing themselves to make changes, and social networks are surging.           

As a more and more recognized media form, the value of online video advertising and market will continue to improve. In the future, under the regulation of relevant laws and regulations, we will continue to broaden and extend the industrial chain, integrate every link in the value chain, and gain the initiative in the interaction of mobile phones, computers and television screens, so as to achieve considerable development. Video websites can leverage market cakes only by constantly trying and innovating, defining their own development ways, and exploring the truly suitable operation mode and profit mode. 

Key words: video website; profit model

目录

国内视频网站盈利模式探析1

一、 引言1

二、 传统视频网站概述1

1.斗鱼网1

2.中华会计网校1

3.优酷网2

三、 国内现今网站现有的盈利及分析2

1.短视频网站及直播网站盈利模式及分析2

2.在线教育类网站盈利模式及分析5

3. 视频分享类网站盈利模式及分析7

四、 各大视频网站面临的盈利困境8

五、 解决方案及盈利突破8

1、视频嵌入式广告8

2、与视频作者分享广告收入9

3、建立交易平台9

4、出让优质内容或收费9

5、主要利用手机流媒体视频分享10

六、 结论10

参考文献11