联想、惠普国际并购策略之比较

范文编号:GM101 范文字数:10713,页数:16

摘   要

     自20世纪90年代以来，在全球范围内掀起了新一轮企业并购热潮。重大的并购案例此起彼伏，高潮迭起，且有愈演愈热之势。与前几次并购浪潮相比，此次并购浪潮呈现出许多不同的特点，其最为明显的表现在于，越来越多的企业将并购与企业核心竞争力的构建紧密结合起来。联想、惠普做为国内外IT知名企业，他们的国际并购行为对整个IT市场来说都有巨大的影响。
本文主要分为五个部分进行阐述。第一部分是导论部分，主要是分析国内外并购现状。第二部分主要阐述联想国际并购的发展历程。第三部分阐述惠普国际并购发展历程。第四部分对两者的并购进行对比分析。最后部分谈谈国际并购对我国企业国际化发展的启示。作者主要是对两者的国际并购战略加以分析，并进行比较，进而提出一些对我国企业国际化的启示，希望对我国企业的发展、对正在进行企业国际化的公司有所借鉴和启示。    

【关键词】 并购  价值链  整合营销

Abstract

Since 1990s, a new turn of enterprises Merger and Acquisition upsurge has been raised in the global scope. Significant cases of international M & A usually happend as one falls another rises, the high tide occurs repeatedly and tend to appear more fury. Compared with the former M & A upsurges, this one presents many different characteristics, the most obvious performance is that more and more enterprises closely band the M & A with the construction of enterprises core competition.    Lenovo and HP are both the global IT well-known enterprises, so the behavior of their international merger and acquisition has come into being huge influence to the entire IT market.
The Thesis is divided into 5 chapters. In Introduction, the thesis analyzed the present situation of Merger and Acquisition in the world. Chapter 2 discussed the path of Lenovo’s M&A, and chapter 3 discussed the path of HP’s M&A, then chapter 4 compared the same and the difference between Lenovo and HP. Chapter 5 studied the experiences and the lessons of our national enterprise’s internationalization that come from the two companies. The author mainly analyzes and compares the international M & A strategy of the Lenovo and HP, and puts forward some suggestions to our enterprise’s internationalization at the last. The author hopes, it is helpful for our national enterprise’s internationalization to abstract from the experiences and the lessons of Lenovo’s  and HP’ s M&A.

【Key Words】Merger and Acquisition(M&A)  Value Chain  Conformity marketing

目   录

1 导论 ..........................................................2
1.1  重要概念界定 ...............................................2
1.2文献综述 .....................................................2
1.3 选题的由来 ..................................................4
1.4 基本思路和结构安排 ..........................................4
2 联想国际并购的发展历程及其经验总结 ............................4
2.1 联想国际并购发展历程概述 ....................................4
2.2 联想国际并购发展的经验总结 ..................................5
3 惠普国际并购发展历程及其经验总结 ..............................6
3.1 惠普国际并购的发展历程 ......................................6
3.2 惠普国际并购发展的经验总结 ..................................7
4 联想和惠普国际并购战略的比较 ..................................8
4.1 两者的相同点 ................................................8
4.2 不同点 ......................................................11
5 国际并购对中国企业国际化道路的启示 ............................13
5.1 国际并购对中国企业国际化道路的启示 ..........................13
5.2 总结 ........................................................14
参考文献 ........................................................15
致   谢 .........................................................16

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