外资零售业在中国的发展与启示

范文编号:GM235  范文字数:13155,页数:21

摘    要

    外资连锁零售企业于上世纪九十年代初开始进入中国，十多年来，随着中国市场开放程度的不断加大，取得了迅速的发展。外资巨头们如沃尔玛、家乐福等凭着庞大的资金基础，丰富的运营模式，先进的网络信息技术，专业的人才管理，从开始的小股东合资到控股投资，独资运作最后发展到并购时代，在中国的零售业市场上占据一定地位。
然而零售行业在国民经济中占有举足轻重的地位，这些对国内市场、发特别是国内零售业、生产制造业等，都造成了影响。从某种意义上说，控制了零售业也既是控制了中国的经济。当然，我们应该也要看到有利的地方，外资的进入也带动了内资零售业的改革和发展，同时也给了我们很多启示。

【关键词】外资零售业 并购 采购成本 市场结构 管理模式

Abstract

In the 1990’s, foreign chain retailers began to enter Chinese market and they have gained tremendous development with continuous enlargement of China’s reform and opening-up policies during the past ten years. International retailer magnates such as Wal-Mart and Carrefour which have huge basis of econmy,porlific operating models, advanced information technology of international and professional staff supervise have held a considerable status in Chinese retailer markets during the begin of small joint-venture shareholders then proprietary joint-venture and the exclusive investment operation ,an the last development of capital mergence.
Though retailing plays a vital role in national economy, they have a great influence on the domestic market, retailers, manufactures .However, it still brings some advantage for Chinese retailers to develop and reform ,at the same time, also give us a number of useful suggestion.

【Key Words】International retailer magnates；capital mergence, purchase cost；
Structure of market；operating models
   
目   录

 引言 2
1.1  外资零售业在中国发展的进程 ..................................3
1.1  外资零售业在中国的发家史.................................... 3
1.2  外资零售业在中国发展取得的成效 ..............................4
2.2  外资零售业在中国发展带来的影响 ..............................6
2.1  外资零售业对中国市场结构的冲击 ..............................6
2.2  外资零售业对国内零售业的冲击 ................................8
3.1  外资零售业发展模式分析...................................... 9
3.1  外资零售业经营理念分析 ......................................9
3.2  外资零售业管理模式分析..................................... .10
3.3  成本控制分析 ................................................12
4.1  外资零售业对本土零售业的启示 ................................14
4.1  积极变革，引入先进经营理念 ..................................14
4.2  寻求创新，调整管理模式 ......................................14
4.3  总结经验，有效控制成本 ......................................15
4.4  因地制宜，特色化经营业态 ....................................16
4.5  政策扶持，发挥政府作用 ......................................16
参考文献  成本控制分析 ...........................................17
致谢  成本控制分析 ...............................................18
附录  成本控制分析 ...............................................19

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