福建省茶叶出口存在的问题及策略分析

摘 要

我国是茶叶故乡，亦是产茶大国。茶叶是世界上三大饮料之一，我国则拥有几千的茶叶历史及茶文化。随着科学技术的进步与发展以及其他茶叶国家的诞生和崛起，使得中国茶叶出口在国际市场上的竞争是越来越大了，随着中国走上国际的道路，国际化不断地影响着新一代的年轻人，越来越多的人们喜欢求速度，故而对茶叶静、慢的气质敬而远之，致使茶叶内忧外患，中国茶叶在出口国际市场时同样也面临着巨大的挑战。例如以中国茶叶出口大省福建省为代表，据有关数据表明福建茶叶在国际市场上具有一定的竞争力，但是随着进口国的高门槛标准，纷纷对我国福建出口的茶叶实行绿色壁垒，同时福建省茶企业内部体系还不够完善，比如出口方式比较落后、缺乏品牌意识、绿色壁垒以及农药残留等问题严重阻碍着福建省茶叶的出口贸易销售，对此，企业采用相应的策略是改变出口方式及促进创新发展、提高茶叶产品的质量与积极应对绿色壁垒、发挥自身优势与打造福建茶叶国际品牌、以及优化企业自身的产业结构，解决福建省茶叶出口存在的问题，为福建茶叶出口的长久有利发展寻找突破口。

关键词：国际竞争力 茶叶出口 绿色壁垒 茶叶产业 农药残留

Abstract

China is the hometown of tea and a big tea producer. Tea is one of the three major beverages in the world, while China has thousands of tea history and tea culture. With the progress and development of science and technology as well as the birth and rise of other tea countries, the competition of Chinese tea exports in the international market is increasing. As China embarks on the international road, internationalization continues to affect a new generation of young people. More and more people like to seek the most speed, so they stay at a respectful distance from the quiet and slow temperament of tea. As a result, Chinese tea exports to the international market are also facing great challenges. For example, Fujian Province, China's largest tea export province, is a representative. According to relevant data, Fujian tea has certain competitiveness in the international market. However, with the high threshold standard of importing countries, green barriers have been imposed on the tea exported from Fujian Province. Meanwhile, the internal system of Fujian tea enterprises is not perfect. For example, the export mode is relatively backward, the lack of brand awareness, green barriers and pesticide residues have seriously hindered the export trade of Fujian tea. To this end, The corresponding strategies adopted by enterprises are to change the export mode and promote innovative development, improve the quality of tea products and actively deal with green barriers, give full play to their own advantages and build Fujian tea international brands, as well as optimize their own industrial structure to solve the problems existing in Fujian tea export and find a breakthrough for the long-term favorable development of Fujian tea export.

Keywords: International competitiveness  Tea export  Green barrier  Tea industry  Pesticide residue

目录

摘 要2

Abstract3

一、引  言5

（一）研究背景5

（二）研究意义5

（三）研究方法和目的5

二、福建省茶叶出口现状7

（一）中国茶叶出口现状7

（二）福建省茶叶出口现状7

（三）福建省茶叶出口的产品和区域概况8

三、福建省茶叶出口存在的问题10

（一）茶叶出口方式落后10

（二）绿色壁垒阻碍与农残留超标10

1.农残留超标10

2.绿色壁垒阻碍11

（三）缺乏全球知名影响力的茶品牌11

（四）茶叶的国际市场竞争激烈11

四、对应的解决策略12

（一）改变出口方式及促进创新发展12

（二）提高茶叶产品的质量与积极应对绿色壁垒12

1.提高茶叶产品的质量12

2.积极应对绿色壁垒12

（三）发挥优势，打造福建茶叶国际品牌12

（四）企业优化产业结构13

五、总结14

参考文献15