广东省家具行业出口存在的问题及策略分析

摘 要

随着经济全球化的推动以及房地产行业的快速发展，家具作为全球四大受欢迎产品之一，逐渐发展成为世界性的商贸和艺术形式，中国也逐渐演变为世界制造业的重心，成为全球第二大家具出口国，而广东省的家具出口就已经占整个中国家具出口的一半，是中国最大的家具出口地 ，也是加工业发展最好的地区。但由于国际竞争的激烈以及在快速出口的贸易中，广东省家具行业逐渐暴露出各种缺陷，发展出口越来越困难，例如自主设计品牌少，缺乏核心竞争力、出口家具档次低，受宏观调控影响以及贸易壁垒阻碍等等。 鉴于家具贸易出口对于广东省的重要的地区意义，本文将以广东省家具出口作为研究对象，对广东省目前存在的状况和困难从多角度进行分析， 提出了推进广东省家具出口的一些策略。    

关键词：出口 国际竞争 困难 对策

Abstract

With the push of economic globalization and the rapid development of real estate industry, furniture as one of the big four popular products in the world, gradually developed into a worldwide business and art form, China has evolved into the center of gravity of the world's manufacturing, as the world's second largest exporter of furniture, and the furniture export of Guangdong province have been accounted for half of the entire Chinese furniture exports, is the largest exporter of furniture in China, and the best processing industry development of the region. However, due to the fierce international competition and the rapid export trade, the furniture industry in Guangdong province has gradually exposed various defects and it is increasingly difficult to develop exports, such as the lack of independent design brands, the lack of core competitiveness, the low grade of exported furniture, the impact of macro-control and barriers to trade and so on. In view of the important regional significance of furniture trade export to Guangdong province, this paper takes the furniture export of Guangdong province as the research object, analyzes the current situation and difficulties of Guangdong province from multiple perspectives, and puts forward some strategies to promote the furniture export of Guangdong province.

Keywords: export  The international competition  difficult  countermeasures

目录

摘 要2

Abstract3

一、引  言4

（一）研究背景4

（二）研究意义4

（三）研究方法与目的5

1.研究方法5

2.研究目的5

二、广东省家具行业出口的现状6

（一）广东省家具出口贸易规模6

（二）广东省家具行业产品结构6

（三）广东省家具出口地理方向7

三、广东省家具行业出口存在的主要问题8

（一）面临的国际问题8

1.受到贸易壁垒威胁增多8

2.国际竞争越来越激烈8

3.木材的国际价格急剧上涨9

（二）面临的国内问题9

1.质量和设计水平不高，缺乏创新9

2.出口家具的档次低端、附加值低9

3.宏观调控和新劳动法的威胁9

四、推进广东省家具出口的策略11

（一）政府应加大对家具企业的支持力度11

（二）实施应对贸易壁垒的国际标准和走出去战略11

（三）打造品牌形象，引进设计人才11

（四）创新电商营销方式，开拓中高端市场12

五、结论13

参考文献14