浅析移动sns中的消费者信息搜寻行为

XCLW54355  浅析移动sns中的消费者信息搜寻行为  (字数：6432)

21世纪以来，互联网技术不断发展，人们逐渐融入到互联网之中，甚至有些人完全依赖与互联网所带来的一些便利。如今的全球已经进入互联网时代，网络已经覆盖了我们的生活，随着现代移动终端技术的不断创新，人们已经跨出3G时代，并逐渐进入到4G时代中，手机平板应该是我们生活中不可或缺的东西，移动sns（移动社交网络）更是伴随着这些移动终端的出现而被我们所熟知。移动sns给人们带来的便利性使其发展速度越来越快，消费者可以通过移动的sns实现与亲戚朋友，甚至与陌生人聊天，还能在互联网上进行一系列的交易，人们不需要通过PC端就能实现信息搜寻，以低成本、高效率实现和他人的交流。本文通过对一些文献的研究浅析移动sns中的消费者信息搜寻行为，通过对现有资料的分析从而挖掘出如何才能借助移动sns发展的有利时机，实现国内经济的稳定发展。

关键词：移动sns；消费者；信息搜寻

Abstract

Since the 21st century, the development of Internet technology, people gradually being integrated into the Internet, and even some people completely dependent on some of the convenience brought about by the Internet. Today, the world has entered the Internet age, the network has covered our lives, the mobile terminal with innovative modern technology, people have taken the 3G era, and gradually into the 4G era, the phone should be flat or we can not live missing something, mobile sns (mobile social networking) is accompanied by the emergence of these mobile terminals are known to us. Convenience their development speed mobile sns bring people faster, consumers can be achieved with relatives and friends, and even chat with strangers, but also for a series of transactions over the Internet via mobile sns, people do not need Search information can be achieved through the PC side, low cost, high efficiency and achieve exchange of others. Based on the literature study of mobile sns in consumer information search behavior, through the analysis of available information in order to dig out how to aid the development of the favorable opportunity of mobile sns, stable development of the domestic economy.

Keywords: Mobile SNS; Consumers; Information Search

目 录

摘要II

AbstractIII

一、引言1

（一）研究背景1

（二）研究目的和意义1

（三）研究方法及框架1

二、移动sns简介2

（一）移动sns概念及特征2

（二）移动sns形成原因2

（三）移动sns的类型2

三、传统环境下的消费者信息搜寻行为4

(一)消费者信息搜寻行为4

（二）影响消费者信息搜寻行为的因素4

四、移动sns中的消费者信息搜寻行为5

（一）移动sns中的消费信息搜寻行为5

（二）移动sns中的消费者信息搜寻行为影响因素5

五、总结和意见7

参考文献8