资本营运研究--境外投资

资本营运研究

--境外投资

【内容摘要】

所谓资本运营，是指通过货币化的资产为主要对象的购买，出售，转让，兼并，托管等活动，实现资源重新配置，从而达到企业利益的最大化。包括实现利润最大化，扩大市场占有率，降低风险等。它是市场经济的产物，是企业继生产经营，商品经营之后，以拥有资本为对象，通过资本更大范围的流动来实现内外部资源的优化配置，提升企业竞争力的经营活动，是企业发展中的一个重要层次，企业通过运用资本杠杆，可以在最短的时间，以最小的成本，实现迅速的扩张。

纵观世界上著名的大企业，大公司，没有一家不是在某个时候以某种方式通过资本运营发展起来的，也没有哪一家是单纯依靠企业自身利润的积累发展起来的。随着国内市场的进一步成熟，以及竞争的进一步加剧，传统的企业增长方式已经无法跟上发展的步伐。只有把企业的各种要素，以资本的形式流动，整合和重组，进一步优化配置，形成合力，才能实现新的突破。因此国内外强势企业实施兼并、收购、重组等战略司空见惯。

我国大多数企业采取境外投资战略，这次我就准备就境内企业境外投资,进行初步研究。

关键字：资本运营  境外投资  对策

目   录

一、     我国企业境外投资的兴起与发展··········································· 1

  优势型投资····························································· 1

  目标型投资····························································· 2

 1、以获取要素禀赋为目标的投资····································· 2

2、以市场为目标的投资·············································3

3、以企业发展为目标的投资·········································3

4、以产业转移和劳务输出为目标的投资·······························3

二、   我国企业境外投资面临的机遇和挑战·········································4

三、    进一步发展我国企业境外投资的对策·········································5

  创造良好的企业外部环境················································· 5

1、制定出符合我国国情的境外投资总体发展战略和规划·················6

2、建立引导海外投资的法律、政策和服务体系·························6

3、完善跨国经营管理体制···········································7

4、力促工贸联合，共同组建跨国公司·································7

   营造必备的企业内部环境··················································8

  1、要提高企业管理者自身的素质·····································8

2、重视对人的管理·················································8

3、要提高企业财务管理能力·········································8

4、加强企业结构调整，优化企业资本结构·····························9

5、拓宽融资渠道，实现多元化资本经营·······························9

参考文献······························································9

致谢··································································10