连锁商业管理系的研究

内容摘要·························································-2-

1 连锁超市的概论·················································-3-

2 国内外连锁超市的发展现状·······································-3-

  2.1 国内连锁超市的发展现状·····································-3-

2.2 国外连锁超市的发展现状·····································-4-

2.3 国内外连锁超市的比较·······································-4-

3 我国连锁超市的发展必要性·······································-5-

  3.1 国内生产制造需要消耗·······································-5-

3.2 电商带来的资源浪费，环境污染严重···························-5-

4 我国连锁超市的经营环境SWOT分析································-5-

5 我国连锁超市的经营问题·········································-6-

5.1 商品采购管理理念薄弱，采购不合理···························-6-

5.2 自身品牌定位不明确，缺乏品牌忠诚者·························-6-

5.3 营销服务观念仅为纸上谈兵，顾客体验感差·····················-6-

5.4 顾客忠诚度管理程度低下·····································-6-

5.5 陈旧的采购理念及对品牌商的依赖导致零售价格虚高·············-7-

5.6 外资企业，便利店及电商的客源分流···························-7-

6 我国连锁超市经营问题的解决对策·································-7-

6.1 深化顾客忠诚度管理，建立完善管理系统·······················-7-

6.2 采用购销分离制，采取“联合+中央+分散”的采购模式···········-8-

6.3 研发“物超所值”的自有品牌，打响连锁超市自身品牌度·········-8-

总结·····························································-9-

参考文献·························································-10-

内 容 摘 要

   随着经济与科技的高速发展，人们对于生活必需品的品质与消费的体验感都有了更高的要求。能够为人们提供实惠与便利的连锁超市孕育而生，并在引进国内的这二十几年时间当中得到了迅猛发展。然而在近几年从外资超市、便利店及电商涌来的压力使得连锁超市市场严重萎缩，不得不让人担忧。由于连锁超市的发展对于我国拉动内需有着不可取代的作用，所以连锁超市的经营管理必须严肃内省。本文着重研究现今我国连锁超市的问题并且给出一些对应的解决对策。

关键词：连锁超市  问题  解决对策