浅析M公司的竞争战略

XCLW48611  浅析M公司的竞争战略  (字数：7653)

摘要

首先，介绍了本文的研究背景和意义，通过对M公司竞争战略的分析，分析了M公司的外部环境和内部环境，在此基础上，运用SWOT矩阵分析了M公司的外部机会和利益，根据中小企业的实际情况，分析了中小企业的内部优势和劣势，选择了适合中小企业实际的差异化竞争战略，制定了中小企业短期竞争战略目标，并提出了具体措施和建议从产品、服务、品牌形象和分销渠道四个方面阐述实施差异化战略的防范措施，研究这一贡献不仅有助于M公司在复杂的竞争市场中保持竞争力，保持领先地位，同时也对国内其他医疗软件企业选择竞争战略具有普遍的借鉴意义。

关键词:M公司；竞争战略；医疗软件；SWOT分析

Abstract

First of all, this paper introduces the background and significance of this study. Through the analysis of M company's competitive strategy, it analyzes the external and internal environment of M company. On this basis, it uses SWOT matrix to analyze the external opportunities and interests of M company. According to the actual situation of small and medium-sized enterprises, it analyzes the internal advantages and disadvantages of small and medium-sized enterprises, and selects the differentiated competition suitable for the actual situation of small and medium-sized enterprises In the competition strategy, the short-term competition strategic objectives of small and medium-sized enterprises are formulated, and the specific measures and suggestions are put forward to elaborate the preventive measures for implementing the differentiation strategy from four aspects of products, services, brand image and distribution channels. The research on this contribution will not only help M company to maintain its competitiveness and leading position in the complex competition market, but also help other domestic medical software enterprises to select Choosing competitive strategy is of universal significance.

Key words: M company; competitive strategy; medical software; SWOT analysis

目录

一、绪论1

（一）研究背景1

（二）研究意义1

二、行业环境分析1

（一）行业环境概况1

（二）行业内现有企业间的竞争1

（三）购买者讨价还价能力2

（四）供应商讨价还价能力2

三、M公司企业战略现状及问题分析2

（一）M公司企业简介2

（二）M公司战略发展现状2

1.有形资源2

2.无形资源3

（三）M公司企业发展存在问题分析4

1.M公司企业资源不足4

2.M公司企业文化管理不到位4

3.M公司企业人力资源管理不足5

4.M公司信息技术管理有待完善5

四、M公司竞争战略优化策略5

（一）SWOT分析5

（二）优化M公司竞争战略目标6

（三）优化竞争战略选择6

1.成本领先战略分析6

2.集中战略分析6

3.差异化战略分析6

（四）优化战略实施途径6

1.产品差异化6

2.服务差异化7

3.品牌形象差异化7

4.销售渠道差异化7

（五）差异化战略实施策略7

1.利用外部资源7

2.保护知识产权7

3.量力而行7

4.落实执行细节8

5.及时调整、完善实施方案8

结论9

参考文献10