OTO商业模式的建构研究－农村淘宝我们自己身边的淘宝

XCLW19457  OTO商业模式的建构研究－农村淘宝我们自己身边的淘宝  (字数：5513)

摘要

近些年来电子商务迅速发展，“阿里巴巴”集团不断扩展其业务，与此同时，农村对电商的需求也在增加。“农村淘宝”作为阿里巴巴的三大战略之一。为了服务农民，创新农业，让农村变得更美好的目标，阿里巴巴集团和各地政府合作，通过农村淘宝项目，推出“千县万村计划“，将在未来三至五年内投资100亿元，建立1000个县级服务中心和10万个村级服务站，普及村民对电子商务的认知和理解，突破信息和物流的瓶颈，解决农村买难、卖难问题，实现“网货下乡”和“农产品进城”的双向流通功能。本文以目前我县电子商务、“农村淘宝”等为研究对象，对我县电商发展现状、 “农村淘宝”发展情况及其发展的优缺点进行分析研究，对发展过程中存在的不足之处提出相关的建议。 

关键词  农村淘宝   电子商务   农产品  

目    录

摘要··························································Ⅰ

前言······························································1

一、农村淘宝的发展基础·········································1

（一）农村淘宝发展背景···········································1

（二）物流是淘宝发展的基石······································1

（三）淘宝促进地方经济发展·····································2

二、农村淘宝给农村带来的改变····································2

（一）为农村提供好的平台，建立农村网商诚信体系················2

（二）平坦道路助力淘宝发展·····································2

（三）摆脱单一销售现状，扩宽销售渠道，促进城乡一体化发展······3

（四）淘宝使农村生活丰富多彩····································3

三、农村淘宝未来发展前景瞻望··································3

（一）农村淘宝在实际经营过程中存在的问题······················3

（二）关于农村互联网电子商务知识的宣传························4

（三）农业电商的发展例证········································4

（四）自身对农村淘宝的感受······································5

结束语····························································5

参考文献··························································5