我国连锁商业的现状、问题及决策

摘要

近年来，我国的商业连锁经营呈现出了较快的发展势头。连锁经营这一新的商业经营方式和组织形式是指在商业活动中，若干同行业的店铺，共同进货，统一经营战术，经营相同的商品，达到提高规模效益的目的。但在快速发展的过程中也出现了许多的问题。为了进一步促进我国商业连锁经营的健康发展，需要我们对这些问题进行认真地研究并努力寻求解决问题的对策和措施。

关键词　零售业;连锁经营;经营管理。

目   录                                                   

摘要································································1

一、中国商业连锁经营概述············································2

（一）商业连锁经营的涵义·······································2

（二）中国商业连锁经营产生的背景·······························2

（三）中国商业连锁经营发展状况··································3

二、现阶段中国商业连锁企业在经营中存在的主要问题···················4

（一）规范化程度较低···········································4

（二）连锁经营规模太小,效益不佳································4

（三）管理水平落后,竞争力不足··································5

（四）品牌建设滞后·············································5

（五）配送中心设施落后、配送效率低·····························6

（六）物流配送信息化程度不够···································7

三、发展中国连锁经营的对策和建议···································8

（一）立足规范化运作···········································8

（二）加强规模化建设，改善市场结构·····························8

（三）科技兴企,培训人才，提高经营管理水平······················9

（四）开发建立自有品牌·········································9

（五）建立高效配送中心··········································10

（六）以信息化建设推动我国物流配送体系的进步····················11

四、结束语·························································13

参考文献··························································14

致谢······························································15