电子商务在传统企业中的应用及研究

摘要

自从上世纪60年代人类历史上第一台计算机出现至今，互联网技术经过几十年的发展已经逐步渗透到我们生果中的各个方面，衣食住行样样事情几乎都可以通过互联网和线代网络技术实现，比如网购、网上订餐、订车票、订酒店等等等等，可以说现在互联网已和我们息息相关，而由此带来的巨大的电子商务产业的市场也日益吸引众多投资者的眼球，现在电子商务已在全球如如火如荼的展开，并日益发展壮大，这将是引领最近十几年经济发展的重要动力。

与电子商务行业快速发展，占领市场相对应的传统行业也正在不断地接受者电子商务所带来的冲击，目前全世界零售或是需求市场的总数是基本稳定的而电子商务所战友的市场份额逐年的快速增长（国内的增长速度更为显著），也就表示着传统的零售业或者是销售业正不断地被电子商务产业所蚕食，所以也就表示着传统企业在面对互联网、电子商务大潮来袭时要做出必要的应对，或是顺应潮流投入电商行业，或是坚持自我，做好本职，本文通过分析目前国内的电子商务行业的发展现状和历史，以及几个典型地传同企业面对电子商务大潮来袭的情况下所做出的应对，为您分析电子商务风靡全球形势下，对我国传统企业的影响。

关键词　  电子商务  传统行业  互联网   转型

Abstract

Since the 1960 s since the first computer appeared in human history, Internet technology after decades of development has gradually penetrated into all aspects of our fruit, food and clothing live line is nearly everything via the Internet and line for generation of network technology, such as online shopping, online reservations, book tickets, booking hotel and so on and so on, can say the Internet has now is closely related with us, and the resulting huge e-commerce industry market is increasingly attract the attention of many investors, now in the boom of the world, such as electronic commerce, and increasingly growing, it will be led in recent years the important driving force of the development of the economy.

Occupy the market with the e-commerce industry rapid development, corresponding to the traditional industry is also constantly the recipient of the impact of electronic commerce, the total number of worldwide demand for retail or the current market is basically stable and e-commerce comrades of the rapid growth of the market share year after year growth more pronounced (domestic), also means the traditional retail or sales are eroded by the e-commerce industry, so also means the traditional enterprise in the face of the Internet, e-commerce wave struck to response to make the necessary, or wind into electricity industry, and insist on self, completes the labor of, based on the analysis of the current domestic e-commerce industry development present situation and history, and several typical to pass with the enterprise facing the tide of e-commerce to deal with the incoming case, analysis of e-commerce in the global situation for you, for the influence of the traditional enterprise in our country.

Keyword  electronic commerce ，Traditional industry ，Internet ，transformation

目录

摘要 I

Abstract II

一、 绪论 2

（一）课题的研究背景、意义及研究方法 2

1.国内外研究现状 2

2.国内外传统企业电子商务研究 2

3.研究意义及方法 3

二、 电子商务简介 4

1 . 什么是电子商务 4

2 . 我国的电子商务现状 4

2 . 电子商务前景展望 4

三、传统企业应用电子商务案例分析 6

（一）国外传统企业电子商务案例 6

（二）国内传统企业电子商务案例 6

四、电子商务和传统企业结合的前景展望 8

五、 结束语 9

参考文献 10

致谢 11