XCLW49650 奇虎360公司融资策略研究 (字数：13382)摘 要随着我国经济的进一步发展,我国国内的资本市场快速发展。根据当前的形势，我国的资本市场出现了一股中概股私有化回归的风潮。这是由于我国的资本市场历史发展所导致的。在早期阶段，我国的资本市场对于互联网企业有了诸多的限制，因此很多互联网企业选择在国外进行..
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XCLW49650 奇虎360公司融资策略研究 (字数：13382) 摘 要 随着我国经济的进一步发展,我国国内的资本市场快速发展。根据当前的形势，我国的资本市场出现了一股中概股私有化回归的风潮。这是由于我国的资本市场历史发展所导致的。在早期阶段，我国的资本市场对于互联网企业有了诸多的限制，因此很多互联网企业选择在国外进行上市的方式，在当时中国的企业在境外上市吸引了很多的国外投资者的注意力。因此，在历史时期中国的概念股一度成为境外投资者竞相追捧的对象，但是随着经济的进一步发展国外的市场环境日趋激烈，境外上市的政策法律法规的不断的完善，在境外上市条件越来越严格。与此同时，很多互联网企业搭建的VIE构架模式逐渐出现了不断有风险的局面，同时，国内的互联网市场环境大好国家的政策不断向互联网企业进行听写国内的市场投资环境不断地回暖，因此出现了很多中概股回归的现象。这不仅符合我国市场经济的大格局，也能够促进国家的经济转型，推动我国经济体系的进步发展。 本文章通过对奇虎360公司融资以及融资进行的分析，主要了解360融资的现状以及存在的问题，通过对奇虎360。年融资的现状以及问题的分析为奇虎360公司融资提供一些相关的策略支持。同时通过对奇虎三六年公司的融资现状的分析，增加企业留存收益，增加股东的追加投资以及获得政府相关的资金支持为同行业的相关互联网公司提供相应的案例，促进行业的发展。 关键词：融资策略；融资方式；内源融资；外源融资 Abstract With the further development of China's economy, the domestic capital market develops rapidly. According to the current situation, China's capital market has witnessed a return trend of private ownership of all shares. This is due to the historical development of China's capital market. In the early stage, China's capital market has many restrictions on Internet companies, so many Internet companies choose the way of listing abroad. At that time, Chinese companies listed abroad attracted the attention of many foreign investors. Therefore, in the historical period, China's concept stock once became the target of the overseas investors, but with the further development of the economy, the market environment of the foreign countries is becoming increasingly fierce, the policies, laws and regulations of the overseas listing continue to improve, and the conditions of the overseas listing are becoming more and more strict. At the same time, the vie framework model built by many Internet enterprises has gradually emerged a situation of continuous risks. At the same time, the domestic Internet market environment is very good. The national policy continues to dictate to Internet enterprises that the domestic market investment environment is constantly improving. Therefore, a lot of medium-sized stocks have returned. This is not only in line with the general pattern of China's market economy, but also can promote the country's economic transformation and promote the progressive development of China's economic system. Through the analysis of Qihu 360's financing and financing, this article mainly understands the current situation and existing problems of 360's financing, through the analysis of Qihu 360. The analysis of the current situation and problems of the annual financing provides some relevant strategic support for the financing of Qihu 360 company. At the same time, through the analysis of the financing status of Qihu in the past three or six years, we can increase the retained earnings of the enterprise, increase the additional investment of the shareholders and obtain the financial support from the government to provide corresponding cases for the relevant Internet companies in the same industry and promote the development of the industry. Key words: financing strategy; financing mode; internal financing; external financing 目录 一、绪 论1 （一）研究背景1 （二）研究意义1 二、奇虎360公司融资现状及存在的问题2 （一）奇虎360公司基本情况简介2 1.公司基本情况2 2.内外部环境分析2 （二）奇虎360公司融资现状2 1.奇虎360美股退市原因分析2 2.奇虎360回归A股模式选择3 3.奇虎360借壳上市运作过程4 （三）奇虎360公司融资面临的问题5 1.融资渠道单一5 2.融资需求巨大6 3.内源融资不足6 三、奇虎360公司融资问题成因分析8 （一）企业运营管理分析8 1.对赌协议隐患潜伏，经营业绩压力较大8 2.业务模式水土不服，投资者回归理性9 （二）政府政策和市场制度原因分析9 1.缺乏统一健全的知识产权交易市场9 2.融资门槛高9 3.政府扶持力度不足10 4.融资制度、信用制度不完善10 （三）企业融资创新能力分析10 1.融资方式创新程度低10 2.公司缺乏多层次融资结构11 四、奇虎360公司融资策略选择及实施保证12 （一）内源融资策略选择12 （二）外源融资策略选择12 1.争取政策融资12 2.增加债务融资12 3.尝试创新融资12 （三）实施保证措施12 1.增强内源融资能力12 2.降低商业融资成本12 3.加强公司内部治理13 五、结 论14 参 考 文 献15 奇虎360公司融资策略研究相关范文 |
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