论电子商务在保险业中的运用

目录························································1

摘要························································2

第一章绪论··················································3

  保险电子商务的研究意义····································3

  保险电子商务的研究思路····································4

第二章保险电子商务的理论····································5

  电子商务对保险业的影响····································5

  保险电子商务存在的问题····································6

保险电子商务的业务模式····································7

第三章 我国保险电子商务的发展现状与前景·····················10

我国保险业电子商务的现状··································10

保险电子商务的潜力········································10

保险电子商务面临的机遇····································13

保险电子商务面临的挑战····································15

保险电子商务的未来发展趋势及前景预测······················16

结束语······················································19

参考文献····················································20

致谢························································21

内 容 摘 要

随着我国信息技术的飞速发展，互联网技术在保险业中也得到了广泛应用。保险业是一种传统的金融行业，为了适应技术进步以及市场需求，保险业中的内部管理、营销系统管理以及服务领域已经把电子商务进行推广应用。运用各种应用技术，推广出了各种电子商务业务模式，依照各家公司的实际情况以及要求，开发出来了很多种专门的解决方案。在中国人民保险公司的经历让我了解了保险电子商务。保险电子上午是一种电话、网络保险交易活动。保险公司通过电话联系客户或者在网上发布保险产品信息，客户通过网络货比三家，选择一家符合自身保险需求情况、知名度高、服务质量有保障或者是价格优惠力度高的保险公司投保。