美国保险市场营销制度评价

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美国保险市场营销制度评价
 保险公司的市场营销是一个从险种开发到市场开拓的系统经营制度。保险公司的部门设置和分工虽有不同，但各部门均紧紧围绕市场营销的中心目标开展工作，通过市场营销来实现保险产品的价值和公司的利润。美国的保险公司主要通过下列一些营销制度来推销保单。
一、保险代理人营销制度
 在美国，保险市场营销制度是以其代理人营销制度为核心内容的。在财产保险和责任保险市场营销制度中，保险公司主要有两类代理人营销制度独立代理人营销制度和惟一代理人营销制度。

U.S. insurance marketing system of evaluation
Bhattacharaya.J． The role of foreign banks in developing countries[J]． A survey ofevidence, Cornell University Mimeo
 Insurance companies marketing is a development from the insurance market to open up the system operating system. The insurance companies set up departments and the division of labour although different, but all departments are closely around the central objective of marketing to work through the marketing of insurance products to realize the value and corporate profits. U.S. insurance companies, mainly through the marketing system to sell some of the policy.
 In the United States, the insurance marketing system is an agent for its marketing system as the core content. In property insurance and liability insurance marketing system, insurance companies, there are two main marketing agent system of independent agents marketing system and the only agent marketing system.

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