世界新秩序下的全球战略管理

中文字数:2981,中文页数:3  英文字数:1708 页数:4

 Global Strategic Management in a New World Order
 The globalization of business has become so rapid that a new field called "Global Strategic Management" has now emerged. This new field is a blend of strategic management and international business that develops worldwide strategies for global corporations. Whereas most studies in this field focus on ordinary business conditions, the revolutionary events of the past few years make it clear that the present is not ordinary. Such epoch-shattering events as the collapse of communism, the unification of Europe, the information revolution, the arrival of an environmental ethic, and other remarkable new developments signal that a new era is emerging in global affairs. This article describes a broader approach to global strategic management that encompasses these revolutionary changes.
 The viewpoint presented here was developed in a project sponsored by the World Future Society called "WORLD 2000." WORLD 2000 focuses on conducting a global strategic management process among business, government, education, and other sectors of society to define the emerging global system and help institutions adapt to changes. It represents a fresh examination of the forces that are integrating the earth into a coherent global order as well as those that are creating the disorder that tends to characterize our time: the unification of markets and communications, as well as the vast differences in cultures, local problems, and values erupting around the globe. By gaining new insights into the emerging world system, social institutions may better understand how they can adapt to these changes.

 世界新秩序下的全球战略管理
 
 经济全球化的快速发展导致了全球战略管理的出现。它是跨国公司全球战略和国际商业共同作用的结果。虽然在这个领域的大部分研究都集中在普通的商业情况之下，但是过去几年的革命性变革已经使它变得不再平常。例如欧洲的统一、信息革命、环境伦理的提出，以及其他的明显的新发展告诉我们一个新的世纪已经出现。本文围绕这些革命性的变化描述了一个广阔的实现全球战略的途径。
 本文提出的这种观点源自一个被世界财富界称作“世界2000”的工程。“世界2000”把注意力集中在影响全球战略执行的商业、政府、教育和其它因素，以此来定义全球系统的出现，并且帮助各个机构适应种种变化。它展示了一种全新的检测推动世界向一个方向发展和使得世界秩序向不同方向发展的各种力量。通过这些新观点，社会机构可以更好的理解如何更好的采取措施应对变化。
 现在似乎是一个不错的时机。这种新的全球系统过渡有可能在下个世纪前十几年实现。2000年是全球战略成型的象征性的转折点。
 下面是一个全球战略计划，它是根据各种文化的综合得出的，然后又与各种各样的组织执行者进行了讨论。它符合一个战略计划的所有特九个点，但是是在全球范围内实施的。首先，我们总结了九个最大的趋势，展现出一种长期向成熟的全球战略的轨迹。其次，我们提出了五个必须克服的阻碍全球战略的障碍。第三，我们认为这个问题可以以一种全新的认清全球交流关键因素的视觉来看待和解决。

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