全媒体环境下党管媒体的必要性问题研究

XCLW51085  全媒体环境下党管媒体的必要性问题研究  (字数：10507)

摘要

近年来，网络发展突飞猛进，新媒体如雨后春笋一样涌现出来，当前我国拥有8亿网民，也就是说每4个人里面就有3个网民。我们可以非常确定我国的互联网已经成为地球上最大的舆论场，具有十分复杂的多元化网络格局。当前新媒体不但结合了传统媒体的所有基本属性，而且相对于原来的传统媒体，新媒体具有信息量更大、互动性更强，给原有的信息传播环境带来了翻天覆地的变化，但是另一方面对整个社会产生了负面影响及隐患的同时不可避免的冲击了原来党管媒体对社会舆论的把握性。但是时代的进步让新媒体已经覆盖到了社会生活每一个角落，新媒体的外延已经深入了社会的每一寸土地，但是不管舆论场发挥什么变化，媒体环境发生什么变化，新媒体的原则都是始终不渝地坚持党管媒体，这不单单因为媒体的特殊功能和宣传工作的重大作用决定的，更是巩固党的执政地位，不断提高党的执政能力的必然要求，是完成党的历史任务的重要保证，是我们党要实现共产主义所必须经历的一条道路。深刻认识坚持党管媒体原则的必要性，对于我们自觉坚持党管媒体的原则，坚定正确的全媒体发展方向具有十分重要的现实意义。

关键词：党管媒体；全媒体环境；主流媒体；依法办事；科学决策

Abstract

In recent years, the development of the Internet has made rapid progress, and new media have sprung up like mushrooms. At present, China has 800 million netizens, that is to say, there are 3 netizens in every 4 people.  We can be very sure that China's Internet has become the largest public opinion field on earth, with a very complex and diversified network pattern.  At present, the new media not only combines all the basic attributes of the traditional media, but also has more information and stronger interaction compared with the original traditional media, which has brought earth-shaking changes to the original information dissemination environment. However, on the other hand, it has had negative impacts and hidden dangers on the whole society, while inevitably impacting the original party-controlled media's grasp of public opinion.  However, with the progress of the times, the new media has covered every corner of social life. The extension of the new media has penetrated into every inch of the society. However, no matter what changes are made in the public opinion field and the media environment, the principle of the new media is to unswervingly adhere to the Party's management of the media. This is not only determined by the special function of the media and the important role of publicity work, but also the inevitable requirement of consolidating the Party's ruling position and continuously improving the Party's ruling ability. It is an important guarantee for the completion of the Party's historical tasks and a road that our Party must go through to realize communism.  A deep understanding of the necessity of adhering to the principle of the Party governing the media is of great practical significance for us to consciously adhere to the principle of the Party governing the media and to firmly and correctly orient the development of all media.

Key words: the party controls the media;  All-media environment;  Mainstream media;  Act in accordance with the law;  Scientific decision-making

目录

绪论 ………………………………………………………………………1

一、党管媒体发展历程 …………………………………………………1

二、党管媒体的必要性 …………………………………………………2

（一）党管媒体可以使青年意识形态的完整……………………………2

（二）党管媒体可以抑制舆论场的两极分化  …………………………2

三、全媒体环境下党管媒体面对的冲击与挑战 ………………………2

（一）国际环境变化………………………………………………………3

（二）国内媒体变化  ……………………………………………………3

（三）媒体平台的变化……………………………………………………3

四、全媒体环境下党管媒体的讨论与建议 ……………………………4

（一）管决策、管方向、管宏观、管导向………………………………4

（二）拥抱互联网，管理“全媒体环境”  ……………………………4

（三）严格依法依程序办事………………………………………………5

（四）尊重传播规律，科学决策  ………………………………………5

（五）加强对非主流媒体的引导…………………………………………6

结论 ………………………………………………………………………6

参考文献 …………………………………………………………………6