Writing an E-Newsletter that Gets Results
写一个电子通讯取得的成果
Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do not bore or annoy them in the process.
这里的一个简明新闻:发送定期行业电子时讯可以是一个经济有效方法建立关系同顾客，前景。就确保你没有打承担或烦扰他们在这个过程中。
By Inc Staff | Jul 30, 2010
E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a "thought leader" in your area of expertise, be that in designing toys for rare parrots or providing software to keep your personal finances straight. They are also a great way to create viral marketing, because if your customers find the information useful they may forward your e-newsletter to others, thereby helping you grow your customer base.
电子业务通信允许事务经常与它的顾客保持联系。 他们提供您机会去委任自己作为“想法领导”在您的专门知识领域，那在设计罕见的鹦鹉玩具或提供软件保持您的个人财务平直。 他们也是一个巨大方式创造病毒行销，因为，如果您的顾客找到有用的信息他们也许批转您的电子业务通信到其他，从而帮助您生长您的用户。
"Done right, they will give you a return far better than any other marketing strategy," says Tamara Gielen, an independent e-mail marketing consultant who has worked for such companies as Cognos, eBay, and OgilvyOne. "But success largely depends on two things: relevance and permission. Sending irrelevant messages to recipients who didn't give you permission to e-mail them will not only hurt your brand, it is also the fastest way to get blacklisted with the major ISPs. The last thing you want is to be perceived as a spammer."
“好,他们会给你一个还远比其他任何营销策略Gielen谭玛拉说,“一个独立的电子邮件行销顾问,为公司的工作,如Cognos易趣、奥美产生无论。“但成功在很大程度上取决于两件事情:关联和许可。收件人发送无关的消息没有同意你给他们发电子邮件不仅会伤害你的品牌,它也是最快捷的方式和主要的黑名单服务商。你想要做的最后一件事,就是被看作是一个猎头。”
So, how do you get permission, and how do you create relevant e-newsletters?
这么，如何做你得到许可，如何做你创建有关行业电子时讯?
The following guide will cover how to get permission by building an opt-in e-mail list, how to create compelling content and attract readers, and how to choose an e-mail newsletter provider
下列向导将如何获得许可的设定营造一个电子邮件列表,如何创造令人信服的内容和吸引读者,以及如何选择一个电子邮件通讯提供者。.
Dig Deeper: E-Mail Marketing Solutions
更深的开掘： 电子邮件营销解答
Get Permission: Build an Opt-In E-mail List
得到允许： 修造选择在电子邮件名单
The first order of business is to build a quality list of customers -- customers who have given you permission to send them e-mail newsletters. "Collect this information wherever and whenever you are making a connection with a prospective customer," advises Eric Groves, senior vice president of global market development for Constant Contact, an e-mail and online marketing tool provider. If you have a store front, for example, have a sign-up book by the register and ask people to fill it out and include their e-mail address so that you can send them your e-newsletter. "There's been research done that if a local business asks a customer for their contact information, over 60 percent of the time they will give it to you," Groves says.
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