体育用品广告语话语分析

范文编号:YY458  范文字数:5725.页数:19

摘    要
 本文将首先阐释体育用品广告语的定义和前人对体育用品广告语进行的研究以及话语分析综述。然后以一些较为典型的体育用品广告语为例，从语言学和语用学的理论角度出发对体育用品广告语进行话语分析，即对体育用品广告语进行话语结构和话语功能两方面的分析，并试图阐明体育用品广告语的语用特点。在促进话语分析在广告语上的应用的同时，让消费者更好的理解广告语。

关键词：话语分析；体育用品广告语；话语结构；话语功能 
 
ABSTRACT
 This paper first explains the definition and current study of athletic equipments’ advertisement and also shows the summary of discourse analysis. Then it would make discourse analysis of athletic equipments’ advertisement based on linguistic and pragmatic theories by taking some typical advertisements as examples. Namely, the paper attempts to analyze from the aspects of discourse structure and discourse function. Besides, this paper tries to clarify some pragmatic features and functions of athletic equipment’s advertisement so as to make the consumers understand athletic equipment’s advertisement better. It also tries to promote the development of discourse analysis in advertisement.  
 
Key words：discourse analysis; athletic equipments’ advertisement; discourse structure; discourse function

Contents
1．Introduction 1
2. A summary of discourse analysis on athletic equipment’s advertisements 2
 2.1 A brief introduction of discourse analysis 2
 2.2 The definition and current study of athletic equipment’s advertisements 3
3. Discourse analysis of athletic equipments’ advertisement 4
 3.1 Analysis of discourse structure 4
 3.2 Analysis of discourse function 9
4．Conclusion 13
Acknowledgements 14
References 15

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