二手车交易网站网页设计_开题报告

前 言

    随着我国国民经济的发展和人民生活水平的日益提高，全国汽车保有量迅速增加，二手车市场存在着巨大的潜力和广阔的发展前景。当今世界已进入信息时代，互联网飞速发展，人们对计算机网络的依赖是越来越大，尤其是电商行业日益扩大，由于以上的优势，各类网站如雨后春笋般的出现，网上的交易是越来越多，二手车交易网站也不例外。^文档设计使用了Photoshop、Dreamweaver、div+css制作了二手车交易网站的界面。^范文阐述了产品网站的设计制作过程，主要包括市场调研、文献检索、设计实践、设计自评四个部分。其中市场调研主要是通过调研该行业网站了解二手车交易网站建站的特点和优缺点、文献检索主要介绍设计网站所使用的Photoshop、Dreamweaver、div+css三个主要软件、设计实践主要具体介绍了二手车交易网站建站具体步骤和设计思路、设计自评主要总结设计作品后的心得体会。

文献综述

一、二手车交易网站现状

二手车交易网站设计是一个把软件需求转换成用软件网站表示的过程，就是指在因特网上，根据一定的规则，使用Dreamweaver、photoshop等工具制作的用于展示特定内容的相关网页的集合。简单地说，网站是一种通讯工具，就像布告栏一样，人们可以通过网站来发布自己想要公开的信息，或者利用网站来提供相关的网络服务。人们可以通过网页浏览器来访问网站，获取自己需要的信息或者享受网路服务。网站设计是设计师通过像Frontpage或Dreamweaver等工具来对网站进行编辑的！本文从网站设计概念出发, 结合网络知识的受惠人群特点和我国网络知识发展优势，分析网站设计实现的发展前景。

目前二手车交易网站越来越多，如：瓜子二手车、优信二手车、人人车、二手车交易等等。这几个网站相对来说是做的比较成功，一是舍得花大把大把的钱请明星代言，到处打广告；二是网站设计的效果，简单、便捷。现在的用户对于网站的结构，最重要的就是一打开网站就能找到自己想要的，网站简洁、界面新颖，用户体验尤为重要。现在的二手车网站具有以下特点：     1、随着经济的高速发展，人们的生活水平不断提高，汽车作为提高物质精神文明的产物，汽车消费需求旺盛，汽车的保有量将会快速增长，平衡的供求关系，注定二手车行业是全盛发展。当今世界已进入信息时代 ，互联网飞速发展，人们对于线上的交易已不再像以前那样不信任，到处都是电子商务网站已经让人们对网络（在线交易）产生了依赖。二手车交易网站数量之多、日益剧增。现在建站的门槛低，而且互联网有很多网页网站模版，对技术和资金的要求都不是很高，导致各式各样的网站数量激增，而且大都是一个样式。

     2、重复建站。很多人或者商家看成功案例的网站后，觉得这个市场很好，一路跟风，然后就开始模仿建站。中国这个社会就是这样，今天看见别人做的很好很不错，没几天立马就会有人跟着做。在自己眼里看见别人成功就意味着自己也能成功，片面的缺乏理性思考，还有对网站定位不足，以致于很多人以失败而告终。

二、二手车交易网站成功案例

    目前网络上二手车交易网站很多，网上随便搜索一下就层出不穷。之前我有做过二手车交易网站，也搜集了许多的二手车交易网站，了解了网站所需的一些模块和功能。如：优信二手车、人人车。这两个站建站风格是我比较喜欢的，简洁大气，正是这个时代用户所需要的。    就这两个站成功案例而言总结出了以下几点：

    ①网站界面简洁大气。在信息技术飞速发展的今天，人们获取信息的方式更多的是来源于互联网，而吸引浏览用户的则是视觉效果出色、信息量丰富、使用起来便捷的网页，最方便的方式传达给受众，在这种标准要求下，逐步产生了审美的需求。有鲜明艺术特网站一打开，给人一种想多逛一会儿的冲动。    ②功能明确。二手车网站无非就是买车、卖车，再就是售后了，这就是客户所需的。繁琐的功能已经不适应现在的网站，用户就是为了图便捷，才上网找他需要的，如果功能复杂、结构繁琐，给人就是一秒都不停留的感觉。    ③广告明星效应。网站做起来了，资源也有了，后期就是需要大量的推广。明星效应对于用户来说是深信不疑的，当然也要找有信誉的明星。线下线上广告视频、广告图是必不可少的。随处可见的公交车广告牌、电梯广告等等，都是让人们在等待中可以关注的东西。

三、二手车交易网站规划

    1、确定网站主题

       网站建设的主题就是你建立的网站所要包含的主要内容，一个网站必须要有一个明确的主题。网站网页设计要能充分吸引访问者的注意力，让访问者产生视觉上的愉悦感。因此在网页创作的时候就必须将网站的整体设计与网页设计的相关原理紧密结合起来。网站设计是将策划案中的内容、网站的主题模式，以及结合自己的认识通过艺术的手法表现出来。     2、搜集材料       明确网站主题以后就要围绕主题开始搜集材料了。要想尽力地吸引住浏览者，就要尽可能的多搜集材料，搜集的越多，后期制作网站就越容易。材料可以从图书、多媒体上获得也可以从互联网上搜集，然后存储在一个文件夹内留作制作网页的素材。    3、规划网站

       一个网站做的成功与否，主要就得看设计者的规划了。网站规划包含的内容很多，如网站的结构，网站的布局，网站的风格，网站颜色的搭配文字图片的运用等。只有在动手制作网页前把这些考虑清楚在制作的时候才能轻车熟路。 4、选择设计工具       现在有很多工具可以制作网页，都能实现相应的效果，但是一款功能强大的软件往往能起到事半功倍的效果。网页制作涉及的工具比较多，首先就是网页制作工具了，其中比较优秀的就是Dreamweaver了，除此之外，还有图片编辑工具，如Photoshop等。

    5、网页制作（HTML+CSS）       网页制作通常就是将网页设计师所设计出来的设计稿，按照W3C规范用html语言将其制作成网页格式。前期的准备工作都做好了，下面就是一步一步把自己的想法变成现实了。这个过程一定要按照由大到小、先简单后复杂的方法设计。所谓先大后小就是先把大的结构框架设计好，再逐步完善小的方面。先简单后复杂就是先设计出简单的内容，然后再设计复杂的内容，以便出现问题时好修改。

    6、上传测试       网站建设完毕后要发布到Web服务器上才能够让全世界的朋友观看。现在上传的工具有很多，很多网页制作工具本身就带有Ftp功能。网站上传以后，你要在浏览器中打开自己的网站，逐页逐个链接的进行测试，发现问题要及时修改，然后再上传测试。

    7、推广宣传       网站做好之后，还要不断的进行宣传，这样才能让更多的朋友认识它，提高网站的访问率和知名度。

目 录

前    言  ·····················································································1

文献综述  ·····················································································2

1. 网站开发环境   ·········································································1

   1.1.1 平面设计软件Photoshop   ··················································1

   1.1.2 网页制作软件Dreamweaver  ················································1

   1.1.3 DIV+CSS 简介  ·································································1

   1.1.4 APS简介  ········································································1

网站需求分析  ···········································································1

   2.1 网站结构规划  ·····································································1

   2.2 功能需求  ···········································································1

       2.2.1 描述    ·····································································1

2.2.2 系统功能    ·······························································1

2.2.3 数据描述    ·······························································1

网站系统概要设计    ··································································1

3.1 网站结构设计  ····································································1

3.2 数据库设计    ····································································1

3.2.1 概述    ·····································································1

3.2.2 数据库逻辑结构设计   ··················································1

3.2.3 数据库的物理结构    ···················································1

网站具体实现  ···········································································1

4.1 数据库连接    ····································································1

4.2 功能模块的实现      ···························································1

4.2.1 用户模块    ·······························································1

4.2.2 查询模块    ·······························································1

4.2.3 表单模块    ·······························································1

网站设计实践   ··········································································1

5.1 网站详细设计   ···································································1

5.1.1 首页   ·······································································1

5.1.2 我要买车    ·······························································1

5.1.3 我要卖车    ·······························································1

5.1.4 经纪人  ·····································································1

5.1.5 服务保障    ·······························································1

5.1.6 关于我们    ·······························································1

5.2 创作总结    ·······································································1

6 设计自评    ···············································································1

致    谢    ··················································································1

参考文献    ··················································································1

四、参考文献

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