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一、Literature Review

Domestic research status

For color words domestic research originated in the 1940s.This is mainly due to the time,national increasingly peace.People's lives become increasingly stable.Western exchanges have become more frequent and western Cultural differences increasingly prominent.The color words is one of the highest frequency of use of a class of words in cultural exchanges.Therefore,with the study of color words in the soil began to sprout.Before this,few scholars of color words in systematic research and summary.After,For the study of color words will appear contending, flourishing blowout.English teachers and English translation experts as the main force of this study. 

Chen Jiazhen,< Cultural Connotations between English and Chinese on the "red" and "red">, In people's lives, the color word is widely used to describe the natural expression of emotion. Because the human mind has the identity, the use of color words would have identity. However, different ethnic due to geographical location, political system and other aspects of the different. Thus the value of color judgments arising associative meaning and color words in the language use differences also exist. English "Red" and Chinese "red" there is a significant difference.

Associate Professor, Department of Chinese Liuyun Quan Hangzhou University, published in 1990, "the language of color beauty" is unique in the field Color Words.It is a groundbreaking book.It is the systematic study of color theory and method using sociolinguistic.It discusses the evolution of Chinese Color Words.The relationship between literature, science and society inextricably these extension properties.A full range of interpretation from the etymology of English words in color, composition, and other aspects of evolution;Gu Jiazu,published in 2002, "Intercultural Communication - Foreign Language and Literature hidden culture"..Also wrote about the ethnic differences in cross-cultural communication in color words Reaction.

（二）Foreign research status

Foreign words for color research and study domestic color words differ.Their research showed more multidimensional research perspective, research methods more diverse, more diverse characteristics of the researchers.More emphasis on foreign research associate meaning of color words in culture.Basic color words in order of occurrence, the relationship between color and other specific areas.For the connotation of the color words in Chinese and Western Cultural Differences and Similarities rarely covered.At the same time more people involved in color research from different areas.For example ethnologist, linguist, artist, esthetician, etc. So for them to be able to research in the field of color with their good organic reconcile.It create a kind of spectacular research,Have a greater role for the actual art, And for national integration, language development, etc.

American ethnologists and linguists Berlin Kane published in 1969 book "The basic color words: universality and feed on the theory research" laid the foundation for color systems research. Later, researchers of far-reaching significance in the color of the major research areas;Early 1970s,Heider time to explore the relationship between cognition and color of the words in the subjects were divided into two groups controlled trials, concluded that: How many words does not affect the color of the language of human cognitive color, that human memory is independent of the color of color words;British linguist Leach in "Semantics" relationship in color and Cultural Associative Meanings of his works made inquiry.He believes in a different context, the words no longer just a color attribute depicted object words, but beyond its physical meaning, associative meaning rises to a height that colors the words with a particular emotion and appraise the associative meaning.

二、Papers outline

1.Introduction

This article lists research background and research object

2. Sino-British cultural overview of colors

3. Cultural differences and similarities in Color Words between Chinese and English

3.1This article lists the colored part of the cultural differences to analyze words.It lists four colors:White,Black,Red and Yellow

3.2 This part lists the colored part of the cultural similarities to analyze words

4.In a cross-cultural differences in terms of color Strategies

Mainly from the following aspects to outline coping strategies:For example,promote national integration,respect for cultural differences and avoid too literally

5.Conclusion

三、reference

[1]顾嘉祖.跨文化交际[M].南京：南京师范大学出版社，2012.  

[2]陈嘉珍.论“红”与“red”的英汉文化内涵之异同[N].黄石理工学院学报，2013，（4）. [3]张宗久.英汉颜色词修饰色彩比较研究[N].四川外语学院学报，2012-1-22（1）. 

[4]Seidl, J. and McMorde, W. English Idioms and How to Use Them. Oxford :Oxford University Press, 1978.

[5]Berlin, Brent and Paul Kay .Basic Color Terms [M]. Berkeley: University of California Press, 1969. 

[6]Kay, Paul, and Miler S.A Study of Color Words in English language [M]. Berkeley: University of Chicago Press, 2001.  

[7]Bilinkey Smith. Color [M]. London: New Sight Press, 1999.  

[8]Heider E. The structure of the color space in naming and memory for two languages [M]. London: London Press, 1972.  

[9]Soja N .Young children’s concept of color and its relation to the acquisition of color words [M].Chicago: Child Development Press, 1994.  

[10]Geoffrey Leech. Semantics [M]. Shanghai: Foreign Press, 1989.