内蒙古金河套乳业市场营销策略探讨

XCLW54937  内蒙古金河套乳业市场营销策略探讨  (字数：9205)

中文摘要

本文重点介绍内蒙古金河套乳业有限公司西部地区的营销策略。通过分析中国各乳品企业的发展情况，为内蒙古整个乳品行业成为研究的基础，并引用和参考了大量相关文献。本研究对内蒙古地区金河套乳业有限公司的营销策略进行了认真的研究和分析。

中国经济产业的快速发展在推动中国乳业发展中发挥着越来越重要的作用，面对严峻的问题也开辟了新的机遇。本文件分析了中国的乳制品市场，并强调了乳制品开发，与国民经济相关的部门，人口生计以及快速增长的增长阶段的重要性。营养和消费习惯的概念尤其如此，特别是在北京和南京等“牛奶科学论坛”，以及“乳制品的激活和国家食品研究”。 “健康”引领消费者活动和'开始全国学生奶项目'。乳制品和乳制品的销售强劲，乳制品公司正在竞争生产各种消费品。乳制品行业和乳制品的发展对每个人都是积极的。

关键词：金河套；营销现状；问题；对策。

Abstract

This paper focuses on the marketing strategy of Inner Mongolia Jinhedao Dairy Co., Ltd. Through the analysis of the development of dairy enterprises in China, the whole dairy industry in Inner Mongolia has become the basis of research, and a large number of relevant literature has been cited and referred to. This study makes a serious research and analysis on the marketing strategy of Inner Mongolia Jinhedao Dairy Co., Ltd.

The rapid development of China's economic industry plays a more and more important role in promoting the development of China's dairy industry, and opens up new opportunities in the face of severe problems. This document analyzes the dairy market in China and emphasizes the importance of dairy development, sectors related to the national economy, population livelihoods and rapid growth stages. This is particularly true of the concepts of nutrition and consumption habits, especially in milk science forums such as Beijing and Nanjing, as well as in Dairy Activation and National Food Research. Health leads consumer activities and the start of the National Student Milk Program. Strong sales of dairy and dairy products, dairy products The division is competing to produce all kinds of consumer goods. The dairy industry and the development of dairy products are positive for everyone.

Key words: Jinhetuo; Marketing status; problems; Countermeasures.

目录

一、内蒙古乳制品企业营销发展现状5

（一）内蒙古乳制品企业规模发展状况5

（二）内蒙古乳制品企业营销现状5

二、金河套乳业营销策略分析7

（一）金河套乳业简介7

（二）金河套乳业SWOT分析7

1.优势分析7

2.劣势分析7

3.机遇分析8

4.挑战分析8

三、内蒙古金河套乳制品企业营销组合策略9

（一）产品营销策略9

（二）价格营销策略9

（三）渠道营销策略9

三.内蒙古金河套乳制品企业市场营销中的问题11

（一）市场细分不到位11

（二）技术创新能力有待加强11

（三）销售渠道维护不健全11

四、金河套乳业营销策略优化13

（一）进行细致的市场细分13

（二）增加创新投入13

（三）拓展销售渠道13

结论14

参考文献15