跨文化交流和第二语言学习在对外贸易中的作用

Abstract

Rapid development of today's world economy, accelerate the process of integration, the economy, trade exchanges have become increasingly frequent. It is increasingly clear understanding of the great role of intercultural communication in Imports and Exports trade. This article will set forth to demonstrate it’s integrated an important role in imports and exports trade.

Keywords　economy; intercultural communication; trade

Contents

Abstract I

Contents I

Introduction 1

1. Needs for intercultural communication 3

1.1 Cultural diversity 3

1.2 Cultural discrepancies 4

1.2.1 Different customs 4

1.2.2 Different values 5

2. The active role of intercultural communication in Imports and Exports trade 6

2. 1 Ways that promote Imports and Exports trade 6

2.1.1Media spread increase the imports and exports trade 6

2.1.2 Enterprises of commodity strategy 8

2. 2 Eliminate barriers and promote imports and exports trade 9

3 .Conclusion 12

References 13