电子商务发展战略研究_开题报告

据中国互联网络信息中心数据，截止到2016年六月，中国网民数量达到7.1亿，上网普遍率达到51.7%，2018年中国电子商务交易总额31.63万亿元人民币，同比增长8.5%。2018年中国企业采购电子商务市场交易规模超6000亿元，其中消费类电子商务采购平台市场规模约3000亿，对整个企业采购电子商务市场规模贡献最大，是当前行业发展的主导力量。预计2021年中国企业采购电商市场交易规模超过万亿，也达14431亿元，未来三年复合增长率达33.6%，企业采购电商市场具有强大的发展潜力。

2018年7月发布的《2018中国社交电商行业报告》中显示,2018年中国社交电商市场规模预计达到11397.78亿元,中国社交电商从业者规模预计达到3032.6万人,较2017年分别增长66.37%、50.22%,社交电商受到了广泛的关注。电子商务已成为现阶段的关注点和热点，结合我国的文献研究，主要存在着以下几种现状：

《2019年中国企业采购电商市场研究报告》报告首先通过对中国企业采购电商行业发展方向的研究，揭示出行业发展空间持续走阔，聚焦中小企业采购的电商平台将在未来获得更大优势。因此，要从资金流、信息流和物流三个方面，对电商企来的成本控制进行相关改进措拖。

    从《中国电子商务发展报告2018-2019》报告可见，中国电子商务规模持续扩大，自2016年开始从超高速增长期进入到相对稳定的发展期，但2019年上半年，实物商品网上零售额同比增长仍高达21.6%，电子商务继续承担国民经济发展的强大源动力。该报告指出，电子商务在壮大数字经济、共建“一带一路”、助力乡村振兴、带动创新创业等方面均发挥了积极作用。中国正把握全球电子商务发展的历史性机遇，结合中国实际创新发展，不断完善电子商务发展环境，提升开放发展水平，加快传统企业利用跨境电商转型升级；培育和发展电子商务新领域与新优势，积极扩大电子商务产业和市场规模，推动电子商务企业积极融入

国际市场。为电子商务创造安全、健康、开放的环境。

二、国际研究现状

数字化时代，开放共享是大趋势。以信息和技术成为最大财产的现在,分类为第四次工业革命的市场,为了通信技术的发展,在进行全世界规模的开发。随着互联网的迅速发展国家之间能够进行自由的经济活动,越来越多跨越企业以世界市场为目的而进行经济活动。在这样的情况下,决定企业活动的成功的最大因素是有没有制定为目标市场的战略。进入21世纪以来,信息技术特别是互联网技术得到了迅猛发展。中国虽然进军电子商务市场的时间比较晚,但是世界上增长速度最快的国家;电子商务市场进入了成熟阶段,各国在分析了其优点和缺点,机会和面临的威胁。希望通过研究,能让电子商务领域能够更加迅速地适应市场,并且提高竞争力,对国家的发展起到积极的作用。

跨境电商是国际贸易互联网化、电子信息化的新型国际进出口贸易运用方式。随着全球环境的经济政治变化,特别是2008年国际金融危机后,全球市场需求萎缩。但是以小额跨境贸易为代表的跨境电子商务突破了新的发展,跨境电商已作为中国品牌出口海外市场营销渠道、提高品牌国际形象的和强核心竞争力增的关键途径,并在全球范围迅速崛起,改变了传统国际贸易企业的经营方式,也深刻影响了我国对外国际贸易的产业链的布局。全球跨境电子商务以Amazon和阿里巴巴两大权威巨头为主,以此同时,中国跨境电商所面临的挑战也在加剧,主要体现在行业发展规范缺失、市场定位模糊不清、综合服务能力薄弱、平台缺乏系统规划以及建设等的问题。

东南亚国家的贸易便利化分项指标对中国出口贸易均表现出了显著的促进作用,根据作用从大到小排序依次为:海关环境、制度与金融环境、电子商务与技术、口岸效率。中国的贸易便利化对中技术行业出口流量有促进作用。

在互联网飞速发展下，全球电子商务形成了一个地球村贸易。找出各国的异同点，进行经济、社会和政治等对市场影响的各种外部因素加以有效的研究，在多样的角度上比较分析，从而能够达成战略合作伙伴关系，共建“一带一路”、共创“人类命运共同体”。

三、范文提纲

引言：电子商务的未来

一、电子商务趋势

（一）国内趋势

（二）国际趋势

二、电子商务建设

（一）企业平台建设

（二）教育系统建设

（三）跨境电商建设

（四）社交电商建设

（五）乡村电商建设

三、电子商务应用

（一）资金流应用

（二）信息流应用

（三）物流应用

四、电子商务管理

（一）用户管理

（二）人才管理

（三）环境管理

五、电子商务分析

（一）缝配网平台分析

六、电子商务价值

（一）国内外的贡献

Introduction: the future of e-commerce

1. E-commerce trend

1.1 Domestic trend

1.2 International trends

2. E-commerce construction

2.1 Enterprise platform construction

2.2 Education system construction

2.3 Cross border e-commerce construction

2.4 Social e-commerce construction

2.5 Rural e-commerce construction

3. E-commerce application

3.1 Application of capital flow

3.2 Information flow application

3.3 Logistics application

4. E-commerce management

4.1 User management

4.2 Talent management

4.3 Environmental management

5. E-commerce analysis

5.1 Sewing parts network platform

6. E-commerce value

6.1 Contributions at home and abroad

1. domestic research status

According to the data of China Internet Network Information Center, by June 2016, the number of Internet users in China had reached 710 million, and the Internet penetration rate had reached 51.7%. In 2018, the total amount of e-commerce transactions in China was 31.63 trillion, an increase of 8.5% year on year. In 2018, the transaction scale of China's enterprise procurement e-commerce market exceeded 600 billion, of which the market scale of consumer e-commerce procurement platform was about 300 billion, making the largest contribution to the whole enterprise procurement e-commerce market scale, which is the leading force in the current industry development. It is estimated that in 2021, the transaction scale of China's enterprise procurement e-commerce market will exceed one trillion, reaching 1443.1 billion, with a compound growth rate of 33.6% in the next three years. The enterprise procurement e-commerce market has a strong development potential.

According to the 2018 China social e-commerce industry report released in July 2018, the scale of China's social e-commerce market is expected to reach 1139.778 billion yuan in 2018, and the scale of China's social e-commerce practitioners is expected to reach 30.326 million people, an increase of 66.37% and 50.22% respectively compared with 2017. Social E-commerce has attracted wide attention. E-commerce has become the focus and hot spot at this stage. Combined with the literature research in China, there are mainly the following situations:

The report of Research Report on China's enterprise procurement e-commerce market in 2019 firstly reveals that the industry development space continues to expand through the research on the development direction of China's enterprise procurement e-commerce industry, and the e-commerce platform focusing on small and medium-sized enterprise procurement will gain greater advantages in the future. Therefore, we should improve the cost control of e-commerce enterprises from three aspects: capital flow, information flow and logistics.

It can be seen from the report 2018-2019 of China's e-commerce development report that the scale of China's e-commerce continues to expand, and it has entered a relatively stable development period since 2016. However, in the first half of 2019, the online retail sales of physical goods still increased by 21.6% year-on-year, and e-commerce continues to bear the strong source power of national economic development. The report points out that e-commerce has played a positive role in strengthening the digital economy, building a "one belt road", helping rural revitalization, and promoting innovation and entrepreneurship. China is seizing the historic opportunity of global e-commerce development, combining with China's actual innovation and development, constantly improving the development environment of e-commerce, improving the level of opening up and development, accelerating the transformation and upgrading of traditional enterprises using cross-border e-commerce, cultivating and developing new fields and advantages of e-commerce, actively expanding the scale of e-commerce industry and market, and promoting the active integration of e-commerce enterprises International market. Create a safe, healthy and open environment for e-commerce.

2. International research status

In the digital age, open sharing is the general trend. Now that information and technology have become the largest property, it is classified as the market of the fourth industrial revolution. For the development of communication technology, it is developing on a worldwide scale. With the rapid development of the Internet, free economic activities can be carried out among countries. More and more enterprises across the world are carrying out economic activities for the purpose of the world market. In this case, the biggest factor determining the success of enterprise activities is whether there is a strategy for the target market. Since the 21st century, information technology, especially Internet technology, has developed rapidly.  Although China entered the e-commerce market later, it is the fastest growing country in the world. The e-commerce market has entered the mature stage, and countries are analyzing its advantages and disadvantages, opportunities and threats. It is hoped that through research, the e-commerce field can adapt to the market more quickly, and improve competitiveness, and play a positive role in the development of the country.

Cross border e-commerce is a new mode of international import and export trade using Internet and electronic information. With the economic and political changes in the global environment, especially after the international financial crisis in 2008, the global market demand shrank. However, cross-border e-commerce, represented by small cross-border trade, has made a breakthrough in new development. Cross-border e-commerce has become a key channel for Chinese brands to export overseas marketing channels, improve the international image of brands, and enhance the core competitiveness. It has risen rapidly in the global scope, changed the operation mode of traditional international trade enterprises, and profoundly affected the industrial chain of China's foreign international trade layout. The global cross-border e-commerce is dominated by Amazon and Alibaba. At the same time, the challenges faced by China's cross-border e-commerce are also increasing, mainly reflected in the lack of industry development norms, unclear market positioning, weak comprehensive service capacity, lack of system planning and construction of the platform.

The sub indicators of trade facilitation of Southeast Asian countries have shown a significant role in promoting China's export trade. According to their roles, the order is: customs environment, institutional and financial environment, e-commerce and technology, port efficiency. China's trade facilitation can promote the export flow of China's technology industry.

With the rapid development of Internet, global e-commerce has formed a global village trade. Find out the similarities and differences of different countries, carry out effective research on various external factors such as economic, social and political influence on the market, and make comparative analysis from a variety of angles, so as to achieve a strategic partnership, build a "one belt and one road" and create "the common destiny of mankind".

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