English-Chinese Translation Techniques of Scenic Spots- A Case Study ---开题报告

To travel is to gain a better understanding of the tourism landscape and culture. The translation of some common points may make the tourist area is unique at the same time but in different geological environments, cultural customs, and cultural background. Therefore, the translation of tourism text will show the difference. Only by fully understanding the similarities and differences, can we grasp features of local tourism accurately and vividly, reinforce the readability of translation, and satisfy the demand of readers. 

1.1 Generality of Chinese and English tourism texts 

The main purpose of the tourism text is to give a detailed illustration of the characteristics of the scenic spots and tourist attractions, which may provide abundant and detailed information to readers, enhance the attraction of the text and inspire the preview of the inner desire of readers. Consequently, the combined action and purpose of the tourism text is to transmit the information, for instance, the scenic spots, facilities, particular services and other charges, as well as the cultural and historic culture, folk custom, etc. In addition, the reader is also one of the functions and targets of the tourism text, and it aims to stimulate the inner desire of readers through detailed transfer of scenic spots. 

1.2 Differences between the Chinese and English tourism texts 

As mentioned above, there may be distinct translation of tourism text in different cultural backgrounds. For instance, in the translation of Chinese and English tourism texts, due to the impact of the traditional poetical culture, Chinese are particular about the figure of speech, literary grace and orderliness, and they usually pursue for harmony and unity in rhythms, parallelism, form and significance, which may reinforce the rhetoric charm of rendering to a certain degree, but fail to display the purpose of scenic spots. However, Englishmen are rigorous and concise, and as a result, English tourism texts usually describe facts objectively in popular, concise and precise structure, but there may be a lack of literature talents. Consequently, Chinese tourism text is magnificent and beautiful, but it is not so real. In conclusion, Chinese and English tourism texts have distinct features, and attention shall be paid to the cultural differences during the translation of texts. In this way, the translation may be much more vivid. 

Tourist industry is a sunrise industry in the 21st century, and it has already become one of the pillar industries of the economic development in China. Tourism itself is a large-scale cultural communication, which allows foreign tourists to appreciate the beautiful natural landscape and historical sites in China and feel the long-standing history and cultural heritage of the ancient civilization. As a result, several strategies and skills shall be combined flexibly, and attention shall be paid to the integration of translation skills and cross-cultural awareness, so that foreign tourists can learn more about the Chinese culture in a relaxed way during the travelling to China. 

In 2000, China proposed the magnificent and strategic target of the construction of “world tourism power” for the first time, namely, China shall realize the historical leap from the “Asian tourism superpower” to “world tourism power till 2020”. In order to realize the target, the government shall continue to introduce new tourist projects and further expand the tourism development space. 

Handan is honored as “open-air museum”, with a long history of more than 3000 years, as well as brilliant history and culture. In 1994, Handan was rated as the famous historic and cultural city in China.

II. The outline of the paper

1 Introduction

1.1.Research Background 

1.2.Research Object

2. Principle of translation of tourism texts

2.1. Appropriate principle

2.2. Equivalence principle

3. Translation skills of tourism text

3.1. Transliteration

3.2. Paraphrase

3.3. Amplification and annotation method

4.Conclusion

III . Reference

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