中美商务沟通中的语言文化差异-开题报告

With the rapid development of Economic Globalization In the 21st century, the trade between China and other countries in the world are becoming closer. For enterprises engaged in import and export business, it is inevitable to communicate with overseas customers, and English is the most widely used language. 

And as the world’s largest economy, the U.S. is a very important trading partner of China, but due to the culture differences between China and USA, in business communication, we often encounter some language differences.

Most of the studies on cultural differences in Sino-US business communication tend to focus on the factors that lead to cultural differences, such as social structure, values, religious, geographical environment, etc., or because of cultural differences, Sino-US business communications may exist some problems.

Such as Panyan (2007) pointed out the differences between Chinese and American thinking patterns, that is the Chinese thinking patterns are vivid, intuitive, comprehensive, while the American thinking patterns are individual, abstract, and unique. It is a collision of dialectical thinking and logical thinking. Hupingying (2013): The linear thinking of westerners gave birth to hypotaxis. The characteristics of linear thinking and hypotaxis make English expression straightforward, concise and clear. But the spiral thinking of the Chinese has a sense of independence and indirectness. Cyclic thinking creates parataxis, and the expression of Chinese is implicit and euphemistic. Yanglingli (2013): In business communication, due to different cultural backgrounds, China and the United States differ greatly in their understanding and handling of conflicts arising from communication. Americans have an objective or positive attitude towards conflict, they believe that conflict is not good or bad, positive and effective solution can make progress in negotiations.However, the Chinese have a negative attitude towards conflicts, they always believe conflicts are a bad thing, which will hinder and destroy the harmony, friendship and relationship between the parties. This leads to different treatments. PengLuo(2009): For the result of negotiation, American pursues maximum economic benefits, but Chinese emphasizes reputation. Because of the influence of traditional economy and confucian culture, Chinese society emphasizes the relative relationship and human relationship, and people pay attention to the feelings exchange but not the benefit exchange. Chinese very emphasizes harmonious human relationship, and they pay attention to ceremony and friendship when getting along with others.

Cultural differences determine language differences, and then affect the ultimate effect of business communication. My study will analyzes the cultural differences between China and the United States from thinking patterns and values. Then analyze the language and cultural differences between China and the United States in business communication between China and the United States from the perspective of language expression. For example: Greetings, Ways of expressing things, Expression in the face of disagreements. Finally, analyze how to avoid and solve the impact of such differences.

Outline 

1. Introduction

1.1 Research Background

1.2 Research Object

2. Culture differences between China and USA

2.1 The performance of cultural differences in business communication

2.2 Causes of cultural differences- Thinking patterns

2.3 Causes of cultural differences- Values

3. Examples of communication in business practice

3.1 Greetings

3.2 Ways of expressing things

3.3 Expression in the face of disagreements

4. How to avoid and solve the impact of such differences.

5. Conclusion

C. References

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