TheInroducionofheEnglishTranslaionofScenicSposfromhePerspeciveofCuluralDifferencesbeweenChinaandheWes_开题报告

 The purpose of choosing the topic

   Along with the development of China's tourism industry, tourism translation has become one of the focuses of English translation. In most of the tourist spots in China, foreign tourists from all over the world are gradually increasing. Most of them are native English speakers. Therefore, most of the spots in our country, the English and Chinese signs are also not uncommon. But some areas of the English signboard translation is not appropriate. Similarly, in the introduction of tourist attractions, some translators do not take into account the cultural differences between China and the West. Therefore, this text will be based on the introduction of the main tourist spots in our country as a corpus, combined with the translation theory and the cultural differences between Chinese and the West to research the scenic spots in the English translation.

 Significance of the choosing the topic

   To enrich the theoretical research on the translation of tourism introduction text, and provide a better understanding of the tourists.

2.1 Theoretical significance

   Since tourism industry has become one of the three most popular industries in the world.Domestic and foreign scholars from different angles on the translation of tourism text introduced the different definitions of translation theory, and thus had more comprehensive understanding of the translation method.

2.2 Realistic significanceg

   Through the specification of the introduction of the tourist spots of text translation, we hope to make the domestic attractions have decent signboard and interpretation and give more understanding of foreign tourists.

 Research situation at home and abroad

3.1 Research situation at abroad

   The foreign research mainly Vermeer and Sam and other scholars. The audience mentioned the Skopostheory in a word. The audience is asked by means of the recipients. They have their own cultural background knowledge, expectations of the translation and communication needs. Each translation is directed to a certain audience, so that translation is the discourse that is produced for a certain purpose and target audience in the target language context (Vermeer, 1970). In the introductory text of the scenic spots, one of the key points is that the audience is different because the cultural differences between China and the west. Hans said the most important factor in the process of translation is the purpose of the overall translation behavior. And as attractions introductory text translation, its purpose is to make the domestic and foreign tourists can fully understand the cultural attractions. The main factors affecting the difference is in the western culture, different cultures have different perceptions of different languages.

3.2 Research situation at home

  With the development of tourism industry in recent years, the domestic engaged in language teaching research scholars are also more concerned about the introduction of scenic spots in English translation, and has made some research results. Their main achievements are:

  (1)Li Xue (2011) analyzed the cultural differences between China and the West from three aspects of the value system, aesthetic perspective and narrative habit, and expounded the translation principles should be adopted in order to overcome these cultural differences.It includes concretely explain the increase of text and background information, deletion of rhetoric and pursuit of the translation objective, cultural analogy method, change the word order arrangement and reorganization of the syntactic structure of four.

  (2)Ma Yuhong(2006) pointed out that tourism translation is to convey information, to induce action for the purpose of translation. This requirement coincides with the principle of "objective theory".

  (3)He Jun(2012) said that the introduction of scenic spots need to have an aesthetic effect. According to the Chinese and Western aesthetic differences, the translator can use implicit explicit, and by cutting out the superfluous virtual real translation strategies. The translator can translate the implicit beauty of Chinese tourism text, the complexity of the United States and the corresponding transformation of the fuzzy beauty into the visual beauty, the simple beauty and the precise beauty.

  (4)Dou Kejing(2010) elaborated the function of public signs and the significance of the translation of public signs. Taking the English translation of public signs in Humble Administrator's Garden and Lingering Garden as an example, the problems in the translation of public signs in tourist attractions are analyzed. She puts forward some suggestions on how to improve the quality of public signs translation.

The theoretical basis, research contents and research methods of the topic

The theoretical basis

   The main source of this paper is the definition, analysis and translation of English translation of scenic spot introduction texts from home and abroad. The main direction is the cultural differences between China and the west, but it is also the theoretical basis of aesthetics and other perspectives.

 The research contents

   Inappropriate phenomena and their causes in the translation of Chinese tourist attractions and the corresponding translation methods. Attractions of text translation can have multiple aspects, such as vocabulary, grammar, semantics. This text focuses on the translation of semantics in translation.The semantic information is internal expression language.It plays a major role for our understanding of language. But the attractions cultural differences in text translation caused by the inappropriate phenomenon to the semantic understanding adversely. Therefore, the translator should master some methods to reduce the influence of cultural differences on the tourists' travel when they are introduced in the translation of scenic spots.

The research methods 

   The research method is the combination of transliteration and free translation and collection of data and examples of quantitative analysis. The data collection includes observation, questionnaire and Internet search methods. Analyze the data, and draw the conclusion.

Writing outline

 Introduction

1.1 Background or reason for the selected topic

1.2 Study object

1.3 Research methods and data collection

2. Literature review

2.1 Cultural differences

2.2 On the translation of tourist materials from the audience

2.3 Problems in the translation of public signs in tourist attractions

3. Problems in the translation of scenic spots

3.1 The translation of public signs in scenic spots and its influence

3.2 Translation and its influence on the interpretation of scenic spots

4. Method for text translation of scenic spots

4.1 Semantic translation method

4.2 Lexical choice

4.3 Culture transfer method

Conclusion

References  

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