OnheRoleofBriishandAmericanFilmsinCollegeSudens'PosiiveEnergyGuidance_开题报告

Since the beginning of the new century, British and American films have become widespread in China with the deepening of cultural exchanges. With their beautiful visual effects and wonderful storylines, they have deeply attracted the students of our country. On the one hand, British and American films, as a cultural work, broaden the horizons of Chinese college students and cultivate the sentiments of college students. On the other hand, it serves as a communication tool for British and American values and a commercial product that pursues economic interests, and the negative energy contained therein will also affect our country. The healthy growth of college students has a negative impact. Therefore, it is of great significance to correctly treat the dual influence of American film and television culture and adopt effective response measures to help college students establish positive energy for health.

Foreign research status

U.S. communications scholar Herbert Hiller (1920-2000) believes that as one of American cultural products, American film and television culture must have the spread of American values in its popularity in the world. The United States promotes the lifestyle of the United States through movies and television programs. It contains business convictions, political and cultural values, and publicity for American consumer goods. In the face of the influence of British and American films, we must not only see its strong side, but also take corresponding countermeasures to counteract its bad influence. It must also fully absorb the essence of British and American films. In addition, some American scholars such as Karvin Robbins and Mila Ryan, Bingford et al. (2007) conducted field surveys of local film art, culture, and industry in some countries in Europe, Asia, or Africa, and proposed that in the face of the negative energy impact of American film and television culture, From the policy point of view, some restrictions are imposed on British and American films. For example, in some European and Asian countries, the state manages some movie production agencies or manufacturers, which can guarantee their own independent national film art.

Research state in China

Looking at the research of British and American films in Chinese academic circles, most of them focus on the analysis of film production techniques and industrial mechanisms, or the interpretation of the content of British and American films and videos, and the interpretation of the image created by British and American films. The research is less, mainly after 2008.

Liu Qisheng (2009) in his book “Analyzing the impact of American TV dramas on Chinese college students from the perspective of cross-cultural communication” proposed that American TV dramas are the main reference for college students to compare and evaluate the national status of their own countries, and their influence on Chinese college students is even greater. Many manifestations have contributed to the diversification of ideas and ideology. In addition to discussing the negative energy of British and American films, some scholars also proceed from the positive energy analysis. Liu Dongjian (2009), from the perspective of moral values ​​in the positive significance of American film culture for young people's moral construction, believes that the positive factors in aesthetic culture, life education, advocating science, and cultural integration in British and American films have positive effects on adolescents. Positive effect. Hao Weiwei (2007) in the article "America's Spirit Reflected in American Films," excavated the American spirit of excellence from British and American films, and believed that British and American films revealed the advocating of scientific spirit from the perspective of art, and dared to innovate and self-struggle. These positive factors include Helps students form positive energy. In general, the impact of British and American films is twofold. It should be dialectically and objectively viewed.

1.Positive energy concept

1.1 The physical concept of positive energy

1.2 The concept of positive energy in life

2 Positive Effects of British and American Films on College Students' Positive Energy

2.1 Setting up the tenacious spirit of university students Forrest Gump 

2.2 Guiding college students to self-reliant, not to behave as an individual never give up

2.3 Setting up a positive and optimistic life attitude of college students “Ugly Betty”

2.4 The Viewpoint of Establishing and Pursuing College Students – Friendship Unforgettable with the window / About Alex

3 Negative Effects of British and American Films on College Students' Positive Energy Over-production

3.1 The over-open ideological character of British and American people also has a profound influence on the concept of love of contemporary college students through their films. gossip Girl

3.2 Characters are distinctive and their value is maximized Desperate housewife

3.3 Blindly pursuing material enjoyment is also a feature embodied in the Anglo-American films. College students in our country have also been affected to varying degrees by the influx of more British and American films. the great Gatsby

4. Countermeasures and Suggestions for Meeting the Positive Energy Impact of British and American Film and TV Culture

4.1 Strengthen the guidance of socialist core values ​​and lead the development of film and television culture

4.2 Strengthen the supervision of foreign film and television culture and standardize the film and television market

4.3 Strengthen the construction of campus culture and create a good atmosphere of film and television culture

4.4 Create a good home education environment and strengthen the self-learning of college students

5 Conclusion

    Positive energy is positive energy. Positive energy has a positive effect on the development of social health, quality of life, and personal cultivation. Positive energy is indispensable in this intensely competitive and materialistic era. In our working life, negative attitudes are almost everywhere. How to better tap positive energy, use positive energy, transmit positive energy, and let us have a good atmosphere, this issue has gradually been taken seriously. When positive energy is produced and stored in a stable and persistent manner, and you use it effectively, you can dispel the darkness of negative energy and keep your life moving towards excellence.

British and American films have their own unique characteristics. For college students, they should be dialectical and objective, absorb positive energy, take the best of them, and carefully study and study the meaning and significance of British and American films in order to attract British and American. The positive energy in the film, and further use this positive energy to improve self-cultivation, to be a person who is useful to the country and society, and to contribute to the motherland's strength.

三、References

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[2] Chen Xiaofeng;On the Realization of the Value of Spiritual Products[J];Theory and Reform;2004-02

[3] Yang Feiyun; American School Values Education Research[D]; Henan University; 2012

[4] Zhang Fang;Interpreting Value Recognition with Socialist Core Value System[D];Zhengzhou University;2007

[5] Liang Yang; Influence of Film and Television Culture on Middle School Students' Values[D]; Huazhong Normal University; 2008

[6] Napoleon Hill; positive energy: positive success brings extraordinary success [M]; China Overseas Chinese Press; 2012

[7] Guo Yujun; Positive Energy - Saying No to the Negative Mentality[M]; Taihai Press; 2013

[8] Huang Ying;View Americans' Values from The Forrest Gump[J];Journal of Popular Literature;2011-20

[9] (F.Scott Fitzgerald) (Author), Wu Ningkun (Translator); The Great Gatsby (Chinese-English Bilingual Edition) [M]; Shanghai Translation Publishing House; 2013

[10] Miao Xiaogang; positive energy • negative energy (workplace mobile version) [M]; China Workers Publishing House; 2013

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[12] Hao Weiwei.The American Spirit Reflected in American Films[J].Journal of Northwest University(Philosophy and Social Sciences),2007.(12):119-120

[13] Propaganda Department of the Central Committee of the Communist Party of China. Reader of the Socialist Core Value System [M]. Beijing: Learning Press, 2009