TranslaionSraegiesforPublicSigns_开题报告

Since the beginning of the 21st century, under the booming development of the globalized economy and China’s accession to the WTO, the exchanges between China and other countries have increased continually. More and more Chinese and English bilingual public signs have appeared all over the country. The English translation of public signs has also become a hot topic in the translation field. However, there are numerous mistakes in the English translation of public expressions. Many translations are simply ridiculous, which seriously damages the external image of a city and even the entire country.

In response to this problem, the Beijing Second Foreign Language Institute initiated the sponsorship of the “Translation Studies of Chinese and English Public Signs” in 2002, and set up a Public Sign Translation Research Center: In September 2005, the First National Translation of Public Signs was held. In the meeting, many participating experts spoke and participated in discussions. Academic papers on English translation of public expressions are also emerging. According to the statistical results of Yuan Liangping and Tang Jianmin (2007), the issue of translation of public signs has obviously increased in the past three years.

In the investigation of English translation examples of public signs, in order to find out the problems, analyze the reasons, and propose amendments, Wang Yinquan and Chen Xinren (2004) classify the English translation examples of public signs according to the types of errors, such as distorted communication information, misplaced intentions, the change of language politeness, the inappropriateness of translation stereotypes, etc. From the perspective of the type of text, Zhang Meifang (2006) used Rice's "text typology" theory to analyze the English translation of Macao's public expressions. From the perspective of the functional features and language style of public signs to discuss the English translation of public signs, Lu Hefa (2004, 2005) pointed out that English public signs have four prominent application functions: indicative, informative, restrictive, and mandatory; Both "static" and "dynamic", and put forward specific examples. From the perspective of pragmatics to explore the English translation of public expressions, Luo Xuanmin and Li Tuwang (2006) used Austin's “Speech Act Theory” to guide the English translation of public expressions. From the perspective of social semiotics to explore the English translation of public signs, Zhang Wei (2007) from Hefei University of Technology discusses the translation of Chinese public signs from the perspective of social semiotics. Explaining English translation of public expressions from a cultural perspective, Wan Zhengfang et al. (2004) emphasized the importance of cross-cultural awareness in the translation of public expressions. From the perspective of translation principles, strategies, methods, and other aspects, Wang Yingquan and Chen Xinren (2004) propose that translation of public signs should be considered as a translation principle that cannot be ignored.

Through the above studies, we can see that the English translation practice of public expressions lacks the guidance of relevant theories. In addition to the necessary language skills, translators of public signs must also have cross-cultural awareness in order to strengthen the quality of translation of public signs. We should strengthen the reference value to the translation studies of foreign public signs. The purpose of this thesis is to analyze translation errors of public signs using the principle of pragmatic cooperation based on a comprehensive introduction of public signs and propose corresponding translation strategies. Ultimately, it effectively prevents the occurrence of various kinds of errors and non-standard phenomena, gives full play to the various application functions of public signs, creates a good international language environment, and promotes the exchange and integration between the country and the world.

Outline

1  Introduction

2  An Overview of Public Signs

2.1 Definition of Public Signs

2.2 Functions of Public Signs

2.3 Types of Public Signs

3  Problems in Translating Public Signs

3.1 Language Problems

3.1.1  Spelling Mistakes

3.1.2  Grammatical Mistakes

3.2 Cultural Problems

3.2.1  Cultural Difference

3.2.2  Cultural Conflict

4  Strategies to solve the problems

4.1 International standard

4.2 Literal translation

4.3 Free translation

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