OnBusinessEnglishPragmaicSraegyofheForeignTradeEnerprise_开题报告

With the rapid development of foreign trade economy, foreign trade enterprises need improve business English pragmatic competence.From the current foreign trade enterprises of foreign business contacts, it should be based on the theory of intercultural communication, in-depth study of the present status of the foreign trade enterprise business English pragmatic, and do the research of foreign trade enterprise business English pragmatic strategies and study and analysis of existing problems which the foreign trade enterprise have on business English pragmatic, and put forward solutions, ensure that the foreign trade enterprise of foreign staff to continuously improve business pragmatic competence, improve the effect of communication in business communication, to bring more economic benefits for the foreign trade enterprise and to ensure that the foreign trade enterprises achieve success in business English pragmatic field.

II Outline of thesis 

Introduction

1.1.Research Background 

1.2.Research Object

2. Literature Review

2.1. The cause of the research

2.2. The status quo of business English pragmatic competence

2.3. The significance of business English pragmatic competence

3. Specific application field of business English pragmatic competence

3.1 With foreign normal oral communication in enterprise business negotiations

3.2 Translate English documents in enterprise business negotiations

3.3 Ensure the correctness of the formal contract signed with foreign English

 

4. The pragmatic situation of Enterprise business English

4.1 Enterprise paid more attention to business English pragmatic competence

4.2 Most enterprises are committed to cultivate first-class talent team of foreign trade

4.3 Enterprise business English pragmatic have a good understanding of cross-cultural communication theory

5.The analysis of problems existing in the enterprise business English pragmatic

5.1 Enterprise business English pragmatic have a mistake on personne aspect 

5.2 Enterprise business English pragmatic have a mistake on modificator aspect

5.3 Enterprise business English pragmatic have a mistake on morphology aspect

6. The method to solve the problem of enterprise business English pragmatic

6.1 The correct use of personne 

6.2 The correct use of modificator

6.3 The correct use of morphology

7.Conclusion

III  References

1.Xuguo,Meilin. Cultural differences and cross-cultural communication ability.[J] Journal of Chongqing University ; social science edition2002,(6).

2.Li yuansheng, Intercultural nonverbal communication study of pragmatic failures[J] Journal of Huazhong University of Science and Technology; social science edition 2004,(2).

3.Cao chuchun, Politeness norms and pragmatic failures; Comparative study on Chinese and English pragmatic failure phenomenon; [J] Journal of foreign languages; journal of heilongjiang university; 1998,(2).

4.Hu xiaoyan; The theory of cultural learning and cross-cultural communication ability development; [J]  Journal of Anhui University 2001,(3).

5.Wu fengzhen; Cultural conflict between Chinese and western customs---The example analysis in cross-cultural communication; [J] Journal of suihua college 2003,(1).

6.Chen bangling; The role of nonverbal communication in cross-cultural communication[J] Journal of  Anhui Agricultural University; social science edition 2004,(2).