OnheTranslaionofCosmeicBrandNamesfromheperspeciveofSkoposheory_开题报告

1.开题报告主要内容包括：封面、文献综述、^范文提纲（需提供二级提纲）、参考文献（10篇以上）。 

2.字体：宋体，字号：小四，行间距：18磅。字数2000字以上。 （英语专业要求字体为：Times New Roman，英文书写，900个英语单词以上） 

3.开题报告格式规范参考如下：

一、文献综述

    The study on the application of Skopes theory into cosmetic translation   

In present years, with the improving of people’s living standard, people begin to focus on the application of cosmetics. The need of the famous cosmetics in the world becomes stronger. Many kinds of foreign famous cosmetics' brand names come into China to share the huge market. The cosmetic field, the naming of a brand is crucial in the economic competition, so does the translation of brand names which is like keeping a product to some extent. In order to attract the attention of more customers and improve the firm's profits, increasing firm’s knowledge of the meaning of a good cosmetic brand namess for their products since a successful cosmetic brand namess may bring obvious advantages to increase their sales. 

    Different from traditional translation theory, in Skopos Theory, faithfulness is not 

applied as the chief translation standard, as well as original text is only one of the various types of information. Skopos Theory breaks through the limitation of equivalence theory, proposing translation standard centering on Skopos Theory. Moreover, it is Skopos Theory that provides another perspective of thinking in translating practice. The important contributions Skopos Theory made in cosmetic brand namess translation are that Skopos Theory breaks through the traditional translation "faithful"  and "equivalent" theory, and makes translation effect better than the original text. 

    As have been mentioned above, Skopos rule is of most significance in Skopos Theory, compared with the coherence and fidelity rule. (Fan Xuefang, 2004: 53). Before Skopostheory came to birth, many translators were put into a strict and nrrassing situation which caused by the traditional theories. There is always something lost in the target text. The appearance of Skopostheory has brought new views to the translators and makes translation study in a more ideal way. “Translators have come to be seen as authors with target text and have been released from the restrictions pressed by a concept defined narrowly of loyalty to the source text” (Schaffiner, 2004: 238) The translation of cosmetic brand name is to build a good shape of the product in order to arouse a strong need of the target consumers for the product.  

As what analyzed above that “the receiver takes a decisive part in the translation process.” This is chiefly true in the situation of the translation of cosmetic brand name. The consumers are often viewed as the possible receivers who will make great influence to the business profit. Then in the process of cosmetic brand name translation, it is essential for the initiator and translator to take such factors into account, and these factors refers to those aspects of the audiences’ cultural backgrounds, motives and values, consumption habits, etc. It will be applied as the direction of the translation of cosmetic brand name so as to create a better target text in order to leave a better impression to the consumers for purchasing the product. In a word, translators directed by Skopostheory have been released from the restrain of duplicate the original and are named to apply various strategies for translation in line with different Skopos. Then translation becomes an inspirational production of TT, rather than a strict duplication of ST.  

There are also some study for the application of Skopes theory  into cosmetic translation. Such as Gao Zhifei (Gao Zhifei, 2008:203~215) proposed that the function theory can be applied to translate cosmetic brand names, which can solve some translation problem. The cosmetics domain, which is viewed as a new emerging industry, demands to develop its market share. So the industry of the cosmetics is a commercial industry with strong target. The translation of the cosmetic brand namess of the famous cosmetics in the world with the purpose to let the local consumers have a the  knowledge of the products and then buy the products. From what mentioned, we can find that the intention of this translation act is obvious. The application of Skopos Theory are conformed well with this target. In addition, Skopos Theory destroys the  unsuitable traditional translation theory to satisfy the real demands of translation. In a word, a new view of translation destroys the equivalence notion of translation. Moreover the intended purpose of the translation is elevated to a higher height.  

   In the translation method, they all use the Literal Translation, Transliteration, etc methods to translate cosmetic brand names. Many cases are studied in their thesis. And the cases method will be used in my thesis to make the comparative translation strategies. Such as FanXue fang (Fan Xuefang, 2004: 53) study the language of product description for the daily cosmetics. Liu Hongchuang (Liu Hongchuang, 2007: 32) study the cosmetic brand name translation and words. Ni Xiaoyan (Ni Xiaoyan, 2008: 35) study the successful translation strategies for Europe and the United States female cosmetics to enter the Chinese market. And Xiao Meiqing (Xiao Meiqing, 2004:36) study the cosmetics’ translation method from the principle of aesthetics. 

    From the mentioned above, we can find the study in China on the translation of  cosmetic brand names translation mainly from other perspective, such as cultural and aesthetic perspective, while the study on the cosmetic brand names from the Skopes theory is less. So the thesis to study the translation of cosmetic brand names translation from the Skopes theory is of some innovativeness, which can offer some reference for the cosmetic brand names translation.

二、^范文提纲

1. Introduction

2. Introduction of Skopostheory

3. The Application of Skopos Theoryry in the translation of cosmetics' brand names

3.1 Literal Translation

3.2 Transliteration

3.3 Zero Translation

3.4 Adaptation

4. Conclusion

三、参考文献

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