景点介绍性文本的文化翻译策略Theculuralranslaionsraegyofourismscenic-spoinroducions_开题报告

背景

Tourism is one of the tertiary sector,yet essentially one of the “cultural enterprise”.With the deepening of China's opening-up and the flourish of tourism industry, the translation of tourism materials has become an important task. As a necessary element of tourism materials, scenic-spots’ translation arouses more and more attention throughout China. 

The scenic-spot introduction texts translation should be reader（or tourist） oriented, emphasizing the intelligibility and readability.Scenic-spot introduction  translation must start from the perspective of cross-culture in order to reduce communication barriers caused by cultural differences and misunderstandings.It should adopt appropriate translation strategies to ensure that the translation is acceptable in the culture of the target language .

研究意义

Tourism text translation is one of the important means of cultural transmission. The rich cultural connotation of tourism activities makes it necessary to pay attention to cultural factors in scenic-spot introduction texts translation. Nowadays it is a very common part in English-Chinese translation. An appropriate scenic-spot introduction texts translation can not only deepen mutual understanding between the two countries and two kinds of culture,but also promote the scenic-spot and help to attract more tourists.It will be a great help to cultural communication and economic development.

研究现状

   In the past ten years, translation of scenic spots texts has been deeply discussed.Over hundreds of scientific papers have been published in CNKI.net.There are some main perspectives include the translation of Chinese classical poetry in tourism texts，the translation of public tourist signs,the translation of tourism brochures,the translation of scenic spot introduction and so on.

In the past,domestic translation theories are mostly focused on literature.Tourism translation is seldom discussed as it refers to special text type,translation principle,translation task and translation methods.Recently,with the great impact of economic globalization on the tourism industry, tourism translation is also rapidly growing.It could be seen from the publishing of tourism translation study.Such as Tourism Translation and Guide-Interpreting Studies(ChengGang 2004),Translation in Intercultural Tourism（JinHuikang 2009），A Coursebook on Pragmatic Translation(FangMengzhi 2005),Theory and Practice of Non-literary Translation(LiChangshuan 2008).

二、^范文提纲

1.Introduction

1.1.Research Background 

1.2.Research Object 

1.2.1Common errors

1.2.2Prevailing strategies of translation（domestication and foreignization）

2.How to choose the strategy of scenic spots texts translation

2.1By translation target

2.2By reader acceptance

2.3By text type

3.Translation strategies of cultural factors in scenic spots texts（discuss with several examples）

3.1Language culture 

3.2Society culture

3.3 Aesthetic culture

4.Conclusion

三、参考文献

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