商务英语翻译中的文化差异及应对策略CuluralDifferencesinheTranslaionofBusinessEnglishandTheirCopingSraegies_开题报告

Business English is used for international business activities. In the 21st century, along with the increasingly frequent and close international business communications under the influence of the economic globalization, business English is playing an indispensable role in the business activities. When it comes to the international economic exchanges and cooperation, the cultural differences are too important to be ignored. Cultural differences maybe cause some unnecessary misunderstandings, sometimes even international disputation if the businessmen don’t pay attention to the cultural differences when they do the international business. In other words, the success or failure of business transactions, to a large extent, depends on whether the people who are engaging in the business translation can accurately express the true intention by both parties concerted. Translation is not only the exchange of two languages, but also two kinds of cultures. Just as Eugene Nida points out that “For truly successful translating, biculturalism is even more important than bilingualism, since words only have meanings in terms of the cultures in which they function” (Eugene, 110). Therefore, people who come from different cultures need to overcome culture barriers to achieve the purpose of communication. In the same way, in order to achieve the goal of the international business, it is extremely important for the business translators to pay especial attention to the cultural information, and then make appropriate adjustments.

Huang Huan considers that the relationship between language and culture there is very close. Translation as a language activity, to be affected by cultural differences. Translation is not only the conversion between the two languages, but also a cross-cultural communication behavior. Different nationalities have different historical background, customs, cultural habits. Therefore, those who are engaged in business translation must understand and master the cultural differences between home and foreign countries. When doing business translation, they should find out a suitable point of foreign culture and their culture, and appropriately use translation techniques to make appropriate adjustments. In order to find the exact words in the tranlated language, try to show the foreign culture in the target language to reproduced. Business English is an intercultural communication in the international context of a common language. Business English translation should pay special attention to the transmission of cultural information, pay attention to its cultural differences and make appropriate adjustments in the translation, while paying attention to the use of appropriate translation skills, so that the semantic convey a complete and appropriate.

Wang Yanling considers that with the increasing international trade, foreign trade continues to develop, more and more widely applied business English, cultural differences on the impact of business English can not be ignored. In order to correctly deal with cultural differences in business English translation, and truly "cultural equivalence", first of all, need to strengthen cross-cultural awareness and cultural sensitivity. The historical backgrounds, national customs, moral beliefs and cultural traditions of different countries and nations are different and each has its own cultural exclusion zone. Therefore, the cultural factors, the translator due to maintain a cautious attitude, the necessary sensitivity and positive spirit of exploration is particularly important. Second, to find the point of convergence of Chinese and Western cultures, to avoid local aphasia. The process of business English practice is not only a process of absorbing and accommodating foreign culture, but also a process of reversing the awkward "aphasia" situation of the local culture being colonized by Western culture. In the face of cultural differences, the translator should seek to match the point of Chinese and Western culture, in the expression to find the equivalent language, to avoid the simple use of the same language and cover the local cultural discourse. In addition, pay attention to the language environment, taking into account the standardization of business terms. English-Chinese translation, the need to pay attention to the surrounding words on a particular word, especially the impact of keywords. While taking into account the standardization of terminology of business terms, (1) to meet the scientific and customary habits. (2) to distinguish between different professional terms, so that the correct use of screening.

Li Wei believes that the process of business English translation is not only the accurate transmission of language information, but also the transmission of cultural information carried by language, because words can only be used in a certain culture. And because of our country and other countries and nations in the geographical position, history, religion and customs, etc. there are differences, so there are also great cultural differences, which makes the language of the carrying of cultural information in the transmission may be inhibited. Therefore, it is necessary for business English translators to understand this cultural difference and to find the point of convergence in the two languages and cultures so as to achieve the equivalent of cultural information in translation.

Business English is a kind of across-cultural interlinguistic communication. Translation, as a lingual activity, is influenced by many factors, the major one of which is the culture. Due to the difficulties brought by culture differences, people who work as a translator must learn and master the differences so that they can find a relevant point between his country and the foreign country, and then can make some appropriate adjustments on the translation. From the points of English business, this paper will analyze systematically the characteristics of business English, discuss the differences between Chinese and English culture, several principles of business English translation and the coping strategies in the process of business English translation.

Comtents

1.Introduction

2. The Characteristics of Business English

2.1. Specialization.

2.2. Formalization.

2.3. Accuracy, Seriousness and Tightness.

2.4.Courtesy, Consideration and Conciseness.

3. The Cultural Differences in Business English Translation and the Causing

Factors

3.1.Different National Factors.

3.2.Different History and Traditions.

3.3.Different images of Chinese and Western Culture.

3.4.Different National Religious Beliefs. 

4.The Principles of Business English Translation.

4.1.Accuracy.

4.2.Faithfulness.

4.3.Specification and Unification.

5.The Coping Strategies Used in Business English Translation.

5.1.Understanding Deeply the Real Meaning of the Word under Different Culture.

5.2.Accumulating the Cultural Literacy of Source Language Country and Targeted Language Country.

5.3.Paying Attention to the Language Environment and Specification of Business English.

5.4.Mastering Various Translation Methods and Techniques and Adjusting the Cultural Information Appropriately.

Conclusion.

Works Cited

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