基于功能派翻译理论的外宣翻译策略研究_开题报告

From  Huang  Youyi’s  point  of  view  (Huang  Youyi，2004),  the  most  significant change  in  Chinese  translation  circle  is  the  proportion  of  E-C  translation  and  C-E translation.  Before  the  reform  and  opening-up,  there  were  large  amount  of  western literature translated into Chinese. In that period, almost all world literature classics have been  translated  into  Chinese.  In  the  1980s,  many  western  scientific  and  economic works were translated into Chinese. These translations helped the Chinese to open their eyes and catch up with the advanced western world.  Since  the  21st  century,  with  the  development  of  Chinese  economy,  the  situation has  changed  dramatically.  China  has  become  a  major  exporter  in  the  world.  China’s desire to go out and present itself to the world is stronger and there are increasing needs for  C-E  translation:  Chinese  enterprises  making  foreign  investments;  Chinese government  biding  for  overseas  investments;  there  are  increasing  needs  for  culturally communication with the rest of the world. 

Under  this  circumstance,  many  translation  researchers  have  started  to  focus  on this  long-neglected  field.  Since  the  early  1980s,  some  articles  on  C-E  translation  have begun  to  appear  on  the  master  Chinese  translation  journals.  Most  of  these  articles  are written  by  veteran  translators  who  have  been  engaged  in  the  field  for  a  long  time. 

However,  these  articles  are  concerned  about  the  translators’  accumulated  experience instead  of  finding  a  guiding  theory  for  the  publicity  materials  translation  as  a  whole. The  first  scholar  to  discuss  publicity  material  translation  systematically  is  Cheng Zhenqiu.  His  focus  is  on  solving  problems  in  the  political  literature  translation.  He published  his  books:  On  problems  of  translation  -  A  Series  of  Talks  Given  at  the Institute of Journalism (《翻译问题探索-毛选英译研究》), which provides many useful and  practical  skills  on  publicity  material  translation  based  on  his  experience.  Later, Duan  Liancheng  published  the  article:  Appealing  for  More  Attention  on  Publicity Materials (《呼吁：“请外界同仁都来关心对外翻译”》) . In the first part of 1990s, there were some scholars who noted this field, such as Wu Xiuquan(伍修权)，Ye Shuifu(叶水夫)，Lin Wusun(林戊荪)，Epstern(爱泼斯坦), and Shen Suru(沈苏儒), but they all attached  great  importance  on  the  political  publicity---the  publicity  in  narrow  sense  as mentioned and their conclusions are empirical and unsystematic. 

In  recent  years,  some  articles  and  books  have  sprouted  in  the  field  of  applying functionalism into publicity material translation. Books includes Jia Wenbo’s《应用翻译功能论》  (贾文波，2004)  and  The  Functionalist  Skopos  Theory  and  Pragmatic Translation (《功能目的理论与应用翻译研究》) by Zhang Chenxiang (张沉香，2008). The  other  periodical  articles  includes  A  Functionalist  Approach  to  the  Criteria  of  the Pragmatic  Translations  written  by  Zheng  Qiufang(郑秋芳)  in  2004;  A  Case  Analysis within the Functional Theory of Translation by Zhang Meifang(张美芳) in 2004 and so on.  These  articles  introduce  functionalism  into  practical  translation  and  illuminate  the way for further studies. 

2、Outline of thesis

Taking German functionalist translation theory as the framework，the thesis seeks to  study  the  Chinese  to  English  translation  of  publicity  materials  based  on  the  data collected in the 2010 Shanghai Expo. The functionalist translation theory is featured by its  target-orientedness  since  it  emphasizes  the  Skopos  of  the  target  text  in  the  target culture  and  the  choice  of  translation  strategies  in  different  context.  The  thesis introduces  the  application  of  functionalist  translation  theory  to  the  C-E  translation  of publicity materials with special reference to the text typology theory, the Skopos theory, the theory of translational action and the functional plus loyalty theory. The thesis then analyses  abundant  examples  from  the  three  aspects:  translation  brief,  source  text-type analysis  and  translation  problems,  and  concludes  that  clear  and  concrete  language  is adequate  in  publicity  materials  to  meet  the  needs  of  readers  from  all  over  the  world, then  proposed  some  translation  strategies  and  techniques  which  best  represent  the essence  of  the  functionalist  approach---“the  end  justifies  the  means”  and  achieve  the maximum positive publicity effect. 

具体的提纲如下：

Chapter One Introduction

Chapter Two Translation of Publicity Materials

2.1 Definition and Classification of Publicity Materials

2.2 Features of Publicity Materials

Chapter Three The Theoretical Basis of Functionalist Translation Approaches

3.1 Action Theory

3.2 Communication theory

3.3 Reception Aesthetics

3.4 Pragmatics-based Text Linguistics

Chapter Four Strategies in Publicity Materials Translation from Functionalist Perspective

4.1 Literal Translation vs. Free Translation

4.2 Communicative Translation vs. Semantic Translation

4.3 Foreignization vs. Domestication

Chapter Five Conclusion

Bibliography

3、Bibliography

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