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Abstract: With the continuous development of China’s entry to the WTO,fiercer internatonal trade competition does require better quality of home products. In this competition, more and more enterprises have come to the realization that one of their most valuable assets is the brand name associated with its product. The brand name is of vital importance to a company or corporation, and to some extent, it represents the image of the enterprise itself. A well-called brand name can enhance the perceived value of a product.It can assure customers of  product’s quality, differentiate the product from competitive offerings and stimulate customers’ desires of purchase. Therefore, increased attention has been paid to the investigation of the translation of brand names. In order to make more and better images in the international market, this paper aims to point out what should be paid attention to when translating brand names and summarize the translating methods of brand names, many examples have been taken, including successful and unsuccessful ones. Making use of the resource of study to the business can promote the development of the economy of China in the world market,and finally introduces some suggestions for brand name translation.

Key Words: brand name; translation methods

CONTENTS

1.Introduction

1.1  lmportance of Brand Name TranSlation,. 

1.2  Classification of Chinese Brand Names

1.3  Significance of this paper 

1.4  Metalanguage Used in This Thesis 

1.5  Currentsituation of brand name translation in china

2. Theories Commonly-applied in Brand Name Translation 

2.1. definition Of brand Name 

2.2. Motivation of brand names formation

2.3. Criterions for Brand Name Translation 

3. Translation of brand names

3.1. Some Sample Analysis 

3.2. Importance of the Translating Chinese Brand Names into English 

3.3. Methods for Translating Chinese Brand Names into English

3.4 Principles of export Brand Names Translation

3.5 Analysis of the Influential Factors on Translation of Brand Name

4. Conclusion 

Ackownledgments

Bibliography

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