OnheDifferencesBeweenChineseandWesernCulureinheTranslaionofFilmTiles_开题报告

The film is called " the seventh art" by people and it is a cultural entertainment product of the rising living standards of the American nation in the 19th century. Film is a kind of visual and auditory art which uses film, video tape or digital media to capture images and sounds together with later editing work. Film is an art form of mass culture and it also combines the rapid development of commercial culture in recent years. A movie not only needs to have its own artistic pursuit, but also needs to consider the audience's appreciation preferences. At present, with the continuous exchange, infiltration and integration of Chinese and western cultures, the film market has also been expanding rapidly internationally which has resulted in the continuous entry of western films into the Chinese market and the constant awareness of domestic films by western audiences. The first thing that makes the audience feel is the title of a movie. At present, many translators both at home and abroad have studied translated titles and many good titles can be remembered at a glance which has also created a movie with a strong response in China.

The title of the film is an indispensable part of the film. It is the sign of the film. There is a saying that " a good name is half of success". For a foreign film, a good translated name is half of the success of translation. The title of the movie should not only summarize the content of the whole movie, but also reveal the theme concisely and comprehensively. It needs to inspire the audience's association and infect the audience's thinking about the movie. However, most domestic audiences cannot accurately understand the meaning of the original title when watching western movies and the requirements of film and television translators are becoming higher and higher at present which makes the translation of movie titles particularly important. The translation of movie titles is the key to a movie's foothold after it is introduced into other countries and it is also the concentration of cultures in various countries. The differences between Chinese and Western cultures also lead to different understandings of movie titles, so translating a movie title is not easy.

In the past few decades, film titles have been a very important part of the translation field, and their theoretical methods are far from enough to be used. At present, there is no perfect and feasible set of principles and methods to guide the translation of film titles. So we should deal with the collision between the two cultural differences in the process of film title translation, how to deal with the differences in language habits and how to achieve " faithfulness, expressiveness and elegance". This is not only responsible to the audience, but also respects the two cultures. Translators need more effective methods to perfect their translation.

Eugene A.Nida believes that " meaning is the most important and form is the second". Form is likely to hide the cultural significance of the source language and hinder cultural exchange. Under the guidance of his translation theory, we need to refer to the local cultural background in the translation of movie titles, select the meaning of the corresponding words and combine the content of the movie itself to translate the appropriate titles. The adaptation theory put forward by Jef Verschueren, secretary general of Belgium's international pragmatic society, opens up a new perspective for title translation. Translators should follow the audience's ideas to arouse their desire to watch movies and translate English movie titles from the perspective of context adaptation. Liu Qingyun pointed out, " In order to get the best response from the audience to the movie, the principle of" faithfulness " in literary translation is no longer suitable and sometimes has to be changed or even rewritten from a holistic point of view. This flexibility is particularly prominent in Hong Kong and Taiwan's film translation. " It can be seen from this that the translation of the title of the film is not accomplished by the translator's own understanding. It also needs to be combined with the audience, culture, language environment and other relevant factors to make the title more in line with the film itself and more conducive to the spread of western films in China.

While people's consumption of movies is increasing, translators are also required to have a deeper overall understanding of the cultural environment. With the rapid development of the film industry, the translation of film titles needs to be accurate, artistic, creative, appealing and culturally inclusive. This also makes translators urgently need the methods and theories of film title translation. Therefore, this paper summarizes the current translation of movie titles, discusses the structural features of movie titles under the guidance of context adaptation theory and on this basis，how to combine Chinese and western cultural features to make the titles more attractive and maximize the commercial value of the titles is discussed.

二、^范文提纲

1.Introduction

2. Differences Between Chinese and Western Film Titles

3. Characteristics of Film Titles

3.1 Language Structure

3.2 Naming Principles

3.3 Functional Features

3.4 Subject classification

4. Translation methods

4.1 Translation Strategies

4.1.1 Literal Translation

4.1.2 Transliteration

4.1.3 Free Translation

4.1.4 Mixed Translation

5. The Influence of Cultural Factors on Film Translation

5.1 Context Should be Adapted to Local Culture

5.2 Cultural Impact

5.2.1 English Film Titles with Western Culture

5.2.2 Translation of English Film Titles with Chinese Culture

6. Conclusion

三、参考文献

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