ASudyonheCuluralBackgroundinheTranslaionofheScenicSpoInroducion_开题报告

1. Literature Review

1.1 Definition of tourism translation 

    The author has selected Chen Gang’s explanation of definition of tourism translation, for the reason that this version is comprehensive: the translating activity related to tourism action and industry all belong to the category of tourism translation. One salient feature is it has communicative function and has a close relation to culture. (Chen Gang, 2005: 59) This definition accurately and comprehensively reflects the features of tourism translation’s practice and theory.

1.2 Previous studies of scenic spots introductions translation

   The tourism is a valuable industry and has been exploited in recent years. Due to this phenomenon, more and more scenic spots introductions with Chinese and English emerge, but most of them possess translation errors, which is like a mine, destroying the city image. For this situation, Beijing Foreign language College has founded the scenic spots introductions Translation Program in 2002 and convened the First National scenic spots introductions Translation Seminar in 2005.

   Among domestic studies,, the first figure who is worthy to be referred is supposed to Wang Yinquan (2004), for she has offered her opinions to the classification of translation error of this form of text after summarizing,  such as the lack of reality of information, the wrong place of unit, the impolite language, and he also proposed the suggestions to make rectification. Zhang Meifang (2006) as a professor in Macro attempted to merge typography theory in this field; the features and functions of this form are text are selected as objects and analyzed. Lv Hefa (2004) pointed out that scenic spots introductions possess function of indication, implication restriction and mandatory function. Wan Fangzheng (2004) emphasized the cross cultural awareness in scenic spots introductions translation and pointed out that the convention should not be neglected in scenic spots introductions translation.

   From the studies above it can be seen that most of the studies of scenic spots introductions translation lacks the support of theory, which makes the studies lack sufficient scientificness. Therefore, this thesis takes the Skopos theory as guidance to guide the scenic spots introductions translation, with the sincere hope provide a little help to the improvement of tourism translation of my country.

1.3 Previous studies of Skopos theory

The formation of Skopos theory is made by Nida, but the development of this theory in real practice should attribute to Vermeer’s efforts. Vermeer summarized (1970) the three principles of it: purpose principle, coherence principle and fidelity principle. 

Purpose principle transfers the focus of translator from other aspects to the purpose of translation and makes them to take purpose into consideration always. The purpose of translation will work in the target language context and culture according to the target language readers’ expectation. 

Another one that should not be omitted is the fidelity principle, which may be the most familiar one for normal people. The faithfulness is sometimes merged with purpose and sometimes be contradictory to purpose of translation.

The coherence principle informs translator to pay attention the reading effect of the text after the translation work is done, especially to care fore the issue that whether the version makes sense and become coherent according to the grammar of target language. This becomes a necessary step for translator after the version is born. 

From the previous studies it can be found, the scenic sports introduction is a kind of text with certain features; for example, it will reflect the essence of the spots and reflect the glamour of this spot. In order to transmit these features to the foreign tourists, it is important to find appropriate translation theory to guide its translation. The Skopos theory, which emphasizes on the purpose of translation and pays attention to the fidelity and coherence as well, is very suitable to be applied to guide the scenic spots translation. This is the reason why the author has selected it as translation guidance of this topic.

Outline

1. Introduction

2. Skopos theory 

2.1 A brief Introduction of Skopos theory

2.2 Three Rules of Skopos theory

2.2.1 The Skopos Rule

2.2.2 The Coherence Rule

2.2.3 The Fidelity Rule

3. Translation Strategies of the tourism textwith Skopos theory 

3.1 Omission

3.2 Liberal translation

3.3 Transliteration

4. Conclusion

3. References

Nord, Christiane. Translation as a purposeful Activity: Functional Approaches Explained[M]. Shanghai: Shanghai Foreign Language Education Press,2001. 

Newmark, Peter. 2001.Approaches to Translation [M]. Shanghai:Shanghai Foreign Language Education Press.

Nord, Christiane. Translation as a purposeful Activity: Functional Approaches Explained[M]. Shanghai: Shanghai Foreign Language Education Press,2001. 

Nida, E. A. Language and Culture: Context in Translating[M]. Shanghai: Shanghai

Foreign Language Education Press, 2001.

Nida, Eugene A., Language, Culture and Translating[M]. Shanghai: Foreign Language Education Press,1993.

Vermeer, Hans J. Skopos and Commission in Translational Action[A].Lawrence Venuti. The Translation Studies Readers[C].London and New York:Routledge,2000.

陈海飞. 从翻译目的论浅谈舟山旅游景点名称的翻译[J]. 中国校外教育. 2016(12) 

陈颖. 目的论视角下旅游文本翻译——以镇江旅游景点为例[J]. 疯狂英语(教师版). 2015(04) 

高吟. 功能目的论视角下的旅游文本翻译——以三坊七巷旅游文本为例[J]. 海外英语. 2016(07)

高美云. 功能目的论视角下的旅游景点文化内涵翻译现状研究——以湖南省旅游景点为例[J]. 旅游纵览(下半月). 2015(09)