接受美学角度与西湖经典牌示介绍英译_开题报告

With the accelerated globalization, China’s tourist industry promises well in overseas market, making the translation of tourist information texts a vital marketing tool. Translated tourist information texts serve as an important means of publicizing China’s tourist attractions among potential visitors abroad, advertising their unique charm and persuading foreign tourists to purchase the tour. However, a very sizable part of Chinese-English translation of this type is of poor quality, which has proven to be barrier to the development of China’s tourist industry. The study of tourist information text translation is well worth the attention from translation theorists and practitioners.

The success of tourist information text translation relies on readers’ response to the translation and the extent to which they accept the translation.

   Reception theory, also known as Aesthetics of Reception, is a version of reader response literary theory posed by German scholar Hans-Robert Jauss in the late 1960s and its theoretical foundations are hermeneutics and phenomenology. In western countries, ever since the hermeneutic translation mode was posed and dilated upon by George Steiner in 1975, Aesthetics of Reception has become a very important orientation in the modern translation studies. As early as in 1988, Jean Delisle published his monograph. In late 1980’s, Aesthetics of Reception was introduced to China. The first paper in Chinese translation circles is” The Cycle of Interpretation, Reception and Recreation-Reflection on Literature Translation” by Yang Wuneng in 1987.This is the first time that Aesthetics of Reception has been comprehensively applied to the discussion that” the literature translator is an interpreter and a reader”. In his paper, it is pointed out that” the process of literature translation activity is a cycle which covers the translators-the writer and the reader-the translator-the writer’s interpretation, reception and recreation.

   Later on, some relevant papers produced on translation studies in China discuss the application of Aesthetics of Reception to translation from various points of view. In China, many scholars, translators and professors have conducted a lot of researches on tourist translation. Among them some famous scholars such as Chen Gang, Fang Mengzhi, Jia Wenbo, Lv Hefa and Jin Huikang have made the fruitful researches on C-E translation of tourist materials.

Since 1980s, with the booming growth of tourist industry, tourist translation has won the increasing attention in China. Many scholars begin to research the relative theories in western world and introduce many western books into China. Some scholars, Fang Mengzhi, Lv Hefa and Jin Huikang as their representatives, also write books on pragmatic and tourist translation. And these books have been widely applied to the theoretical research on tourist translation as well as translation practice.

Some scholars also do valuable researches on scenic-spot introductions translation from the functionalist perspective. In addition, some scholars have summarized some useful strategies and criteria for C-E translation of scenic-spot introductions out of their own translation practices.

Though different Chinese translation theorists may maintain different principles and varied methodology, yet most of them have taken into account targeted readers’ acceptability, which is affected by their education, class, tastes, beliefs and relevant factors, and have accordingly adopted proper methods to ensure the best effect on the readers.

As mentioned above, many scholars and experts have conducted initiative researches on C-E translation of tourist materials by adopting different approaches. Undoubtedly, their researches are of great value for further study since they provide us with practical theoretical enlightenment and valuable translation experience. However, it must be admitted that there are still some limitations in the previous research. First, many scholars have done researches on C-E translation of scenic-spot introductions but compare with the abundant researches on scenic spots’ names and public signs, there still exists room for promoting in both quantity and quality. Second, many research papers discuss C-E translation of scenic-spot introductions from different perspectives, such as cross-cultural communication theory, functional equivalence theory, reader’s response theory and relevance-adjustability theory. Among them the point of cross-culture is most popular. The intercultural perspective is the overwhelming trend in these papers. In addition, some scholars apply functional equivalence theory, Skopos theory or reader’s response theory in their research papers. While the aesthetic perspective is adopted inadequately and the related research papers have been published in small amounts. Third, most of the papers use the second-hand materials from tourist publicity, tourist research books, travel websites and other scholars’ research papers, which may weaken the convincing power of the translation research. Lack of first-hand research materials in present research papers offers the researcher an opportunity to collect the useful research materials by field survey for this thesis

Reception aesthetics, a literary theory, focuses on readers’ reception of the text and their participation in literature works. Horizon of expectation is one of the most important concepts of reception aesthetics. It refers to the partial and moving perspectives of human experience and knowledge, which readers bring when entering a work. Reception aesthetics can be applied in the tourist information text translation since it gives top priority to readership in its research, and fully recognizes readers’ horizon of expectation. This agrees with the key factors in tourist information text translation. 

   On the whole, a strategy of assimilation is recommended to comply with target text readers’ horizon of expectation and enable easy comprehension. As for the language items indicating specific source culture contents, a dual level translation strategy is suggested, that is, to employ assimilation strategy  on  the  linguistic  level,  but a  certain degree of alienation on cultural level by preserving the content of source culture, and even, when necessary, provide additional source cultural  information conventional for source text readers but fresh for target text readers. This paper will contribute to promoting Chinese tourist resources and culture to the outside world, and boosting China’s tourist industry.  

二、^范文提纲

1 Introduction

1.1 Objectives of the Research

1.2 Significance and Necessity of the Research

1.3 Data collection and Methodology

1.4 General Structure of Thesis

2 Literature Review

2.1 A Review of Researches On Tourism Translation

2.1.1 Studies on Translation of Tourism Texts Abroad

2.1.2 Studies on Translation of Tourism Texts in China

2.1.3 Comments on Existing Studies ·

2.2 Reception Aesthetics Theory

2.2.1 Development of the Reception Aesthetics

2.2.2 Main Concepts

2.3 Reception Aesthetics Theory in Translation

3 Introduction to West Lake 

3.1 Basic Functions of West Lake Introduction

3.1.1 Informative Function

3.1.2 Attractive Function

3.1.3 Persuasive Function

3.2 Features of West Lake Introduction

3.2.1 Language Features

3.2.2 Cultural Features

3.3 Problems in English Translation of West Lake Introducion

4 Reception Aesthetics Theory Applied to the Translation of West Lake Introduction

4.1 Shortening Aesthetic Distance

4.1.1 Recognition of Readers’ Knowledge Constraints

4.1.2 Compliance with the Linguistic Pattern of Target Language

4.1.3 Focus on the Appellative Function of the text

4.2 Broadening Existing Horizon of Expectation

4.2.1 Conveyance of Chinese Cultural Implication

4.2.2 Explanation of Chinese Aesthetic Habits

5 Proposed Methods of The Translation of West Lake Introduction

5.1 Annotation

5.2 Amplification

5.3 Omission

5.4 Restructuring

6 Conclusion

6.1 The Major Findings

6.2 The Suggestions for Future Research

References

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